Q1: Why do I have to “rebuild” my design in the plugin?
Figma files aren’t email-ready yet. Knak makes them send-ready.
When you build in Knak, your static Figma design is transformed into a responsive, brand-safe, campaign-ready email that can be sent seccessfully through your marketing automation platform.
That means Knak adds:
Dynamic content like personalization, translations, and audience-specific blocks
Tracking and analytics including UTMs, link tracking, and reporting hooks
Accessibility layers such as alt text, mobile optimization, and rendering checks
Compliance for brand guardrails, approvals, and legal requirements
MAP readiness with fully compatible HTML that syncs directly to your marketing platform
Without these layers, your design is just a picture. Knak turns it into a fully functional, measurable, send-ready email file that is ready for your MAP in minutes instead of hours or days.
Q2: My creative team designs every email in Figma. How would we use the Knak Figma plugin?
Use Figma for the new ideas. Use Knak to make those ideas send-ready.
If every email starts with your creative team, the plugin helps bridge design and execution. But designing every single email from scratch is not scalable.
Here’s how most teams use the plugin effectively:
Use Figma for unique, one-off, or high-impact campaigns.
Use Knak to build reusable modules, layouts, and templates that scale across programs and sync directly with your marketing platform.
Think of it like a kitchen.
If your designers are the master chefs, you want them focused on creating the signature dishes — your big campaign moments and unique, one-off emails. Knak is your prep kitchen. It helps you turn those creative recipes into ready-to-serve emails that follow your brand rules, scale easily, and are ready for your marketing automation platform.
For everyday emails, build reusable “ingredients” in Knak — like headers, footers, and standard layouts — so your team spends less time rebuilding and more time crafting standout campaigns.
In short:
Figma for specials. Knak for scale.
Keep your creative team focused on the big ideas, not the rebuilds.
Q3: Can I bring designs back into Figma?
No. Figma cannot keep what Knak adds, and that creates duplicate work.
Once your design is in Knak, it is optimized for email with personalized content, tracking, and other send-ready elements that Figma does not support.
Sending a design back to Figma removes those layers and creates extra work.
If you make updates in Figma later, you can re-send the design to Knak, but it will import as a new version instead of replacing the existing one.
Best practice:
Keep Figma as your new and creative design
Keep Knak as your source of truth for preparing the email for send through your MAP.
Think of Figma as the blueprint and Knak as the finished home.
Figma is where you sketch out the vision, the layout, the structure, and the overall look and feel. Knak is where that blueprint becomes a real, functional space with the wiring, plumbing, and furniture in place, ready to live in.
Once the email is built in Knak, it has everything it needs to send, including personalization, tracking, brand rules, accessibility, and more. Going back to Figma at that point would be like returning to the blueprint stage after you have already moved in. You would lose the essential layers that make it functional and ready for real use.
Q4: Why can’t modules go back into Figma?
Modules in Knak do far more than static Figma components.
Each one is a fully functional, production-ready block that can include:
Light and dark mode variations
Personalization and localization
Mobile-optimized layouts
Brand and content restrictions
DAM integration and tracking hooks
These features do not exist in Figma, so bringing modules back would remove key functionality and create unnecessary additionalrework.
Plus, there is also a collaboration advantage:
In Knak, reviewers can comment directly on the personalized asset and view all variants in one place.
That means fewer files, faster feedback, and fewer mistakes before the final email is pushed to your MAP.
Q5: We don’t do many one-off or bespoke campaigns. Is this still useful for my team?
Even if your team doesn’t create bespoke campaigns often, rebuilds still add up over time.
While working with customers, we’ve seen that even a few rebuilds a year can create unexpected delays and rework. Those moments may seem small on their own, but together they often cost far more time and effort than expected.
Adding the Figma plugin to your workflow helps eliminate that hidden cost. It streamlines the process so your team can move designs directly into Knak, keeping everything consistent, brand-safe, and ready for your marketing automation platform.
The investment to set this up is often just a fraction of the time and resources spent rebuilding manually.
Plus, bespoke moments happen more often than expected:
Brand updates or product launches
Global or regional campaigns
Leadership or milestone announcements
When those moments happen, the Figma plugin keeps your process smooth, saving time and reducing bottlenecks as you prepare emails for your MAP.
Bottom line
Knak and Figma work best together:
Figma is for creative exploration and design across all channels.
Knak is for building and preparing those designs to become responsive, brand-safe, send-ready emails.
Design in Figma. Build and test in Knak. Send through your marketing automation platform.
Each tool does what it does best, and together they make your workflow faster, easier, and more consistent.