Why Do We Need to Rebuild Designs in the Plugin?
Figma designs are not email-ready. Knak transforms them into send-ready emails.
When you build in Knak, your static design becomes a responsive email. It becomes ready for your marketing automation platform (MAP).
Knak adds essential layers:
Dynamic content such as personalization and translations
Tracking such as UTM parameters and link tracking
Accessibility such as alt text and mobile optimization
Compliance such as brand rules and approvals
MAP-ready HTML that syncs directly to your platform
Without these layers, your design is only a visual file. Knak turns it into a functional email.
My Creative Team Designs Every Email in Figma. How Would We Use the Knak Figma Plugin?
If your team designs every email in Figma, the plugin connects design and production. It helps you avoid manual rebuilds. In short: use Figma for creativity and use Knak for scale.
Recommended Workflow
Use Figma for:
One-off campaigns
High-impact designs
Use Knak for:
Reusable templates
Scalable modules
Campaign production
Best Practice
Build reusable components in Knak
Reuse headers, footers, and layouts
Reduce repetitive work
Can You Send Designs Back to Figma?
No. Knak content cannot be sent back to Figma.
Knak adds features that Figma does not support. These include personalization, tracking, and responsive behavior.
If you move designs back to Figma:
You lose email functionality
You create duplicate work
Think of It Like a Blueprint
Figma is the blueprint. Knak is the finished home. Going back removes what makes it livable.
Best Practice
Keep Figma for design
Keep Knak as your source of truth for email production
If you update a design in Figma:
Re-import it into Knak
A new version is created
Why Can Modules Not Go Back into Figma?
Knak modules go beyond static components.
Each module can include:
Light and dark mode versions
Personalized and localized content
Mobile-optimized layouts
Brand restrictions
Digital Asset Management (DAM) integrations
Tracking and analytics
Figma cannot support these features.
Collaboration Benefits
Comment directly on emails
View all variations in one place
Speed up feedback cycles
Do Links on Buttons or Images Carry Over When Using the Figma Plugin?
Some links transfer from Figma to Knak when you publish the design.
Supported Link Types
The plugin currently supports links on:
Buttons
Text links
Social icons
These links will transfer into Knak automatically during publishing.
Unsupported Link Types
Links placed on images do not transfer when publishing from Figma. If your design requires an image link, add the link directly in Knak after the design is imported.
Is the Plugin Useful for Teams Without Many Custom Campaigns?
Yes. Even small rebuilds add up over time.
Manual work can:
Slow production
Create inconsistencies
Increase effort
When It Matters Most
Brand updates
Product launches
Regional campaigns
Company announcements
The plugin helps you stay fast and consistent when these moments happen.
Bottom Line
Figma and Knak work best together.
Figma is for design
Knak is for building emails
Use each tool for what it does best. Design in Figma. Build and test in Knak. Send through your marketing automation platform.
Each tool does what it does best, and together they make your workflow faster, easier, and more consistent.
Need more help? Contact support via live chat using the chat bubble in the bottom right corner or email support@knak.com.