New to the Figma plugin? Start with How to Use the Figma Plugin: A Step-by-Step Guide.
Do Links on Buttons or Images Carry Over When You Publish from Figma?
Some links carry over from Figma to Knak when you publish your design.
Supported Link Types
Links on these elements carry over automatically:
Buttons
Text links
Social icons
Unsupported Link Types
Links on images do not carry over. Add image links in Knak after you publish your design.
Are Background Images Supported in the Figma Plugin?
Yes. Background images on sections are supported. When a section has a background image, the plugin sends that image to Knak when you publish.
Supported Background Images
The plugin supports background images on:
Sections
Hero banners
Full-width content sections
Other section-level containers
Unsupported Background Images
Background images on individual elements do not carry over to Knak when you publish.
Examples include:
Buttons with background images
Columns with background images
Other elements that are not sections
What Does Knak Add to a Figma Design?
A Figma design is not ready to send as an email. Knak turns it into one. When you publish to Knak, your static design becomes a responsive email. Responsive means it adjusts to fit any screen size.
It is also ready for your marketing automation platform (MAP).
What Knak Adds
Dynamic content, such as personalization and translations
Tracking, such as Urchin Tracking Module (UTM) parameters and link tracking
Accessibility, such as alt text and mobile optimization
Brand rules and approvals
HTML that syncs directly to your MAP
Without these, your design is only a picture. Knak turns it into an email that works.
Does the Plugin Help If Your Team Designs Every Email in Figma?
Yes. The plugin connects design and production. You do not have to rebuild designs by hand. Use Figma to be creative. Use Knak to build many emails quickly.
Recommended Workflow
Use Figma for:
One-off campaigns
High-impact designs
Use Knak for:
Reusable templates
Modules you can reuse
Campaign production
Tips for Saving Time
Build reusable components in Knak.
Reuse headers, footers, and layouts.
Cut down on repetitive work.
Work Together in Knak
Comment directly on emails.
See all versions in one place.
Get feedback faster.
Can You Send Designs or Modules Back to Figma?
No. You cannot send Knak emails or modules back to Figma. Knak adds features that Figma does not support.
Each module can include:
Light and dark mode versions
Personalized and translated content
Mobile-friendly layouts
Brand restrictions
Digital Asset Management (DAM) integrations
Tracking and analytics
If you move designs back to Figma:
You lose these features.
You create duplicate work.
Think of it like building a house:
Figma is the blueprint.
Knak is the finished home.
Going back to Figma removes what makes it livable.
Best Practice
Keep Figma for design.
Keep Knak as the main place you build emails.
If you update a design in Figma, publish it to Knak again. Knak creates a new version.
Is the Plugin Useful for Teams Without Many Custom Campaigns?
Yes. Even small rebuilds add up over time.
Rebuilding by hand can:
Slow production
Cause inconsistencies
Add extra effort
When It Matters Most
Brand updates
Product launches
Regional campaigns
Company announcements
The plugin helps you stay fast and consistent at these times.
Bottom Line
Figma and Knak work best together.
Figma is for design.
Knak is for building emails.
Design in Figma. Build and test in Knak. Send through your MAP.
Need more help? Contact support via live chat within Knak using the chat bubble in the bottom right corner or email support@knak.com.