Overview
The Optimize feature reviews your asset designs and flags common issues automatically. These checks help improve your email and landing page performance.
Configuring Optimize Rules
If you would like account level changes for the optimize tab, please reach out to your CSM or Knak Support to apply account wide adjustments.
Set rules to show a warning, be ignored, or block the email from being synced or downloaded.
Example: For Alternate Text, configure the rule as Warning, Ignore, or Error.
Where to Find It
The Optimize tab appears in the builder.
What Does It Check?
Optimize reviews your assets for the following issues:
Alternate Text - Checks if Alt text is provided on images
Asset Translation - Checks if the translated variant is up to date with the parent asset
Background Height - The section height is greater than 2050 pixels
Border Color - Checks to see the colors used will work with Dark Mode
Button Border - Checks to see if there's enough contrast on the border of the button
Button Links - Checks if all button links have URLs added
Button Over Background Image - Checks to see if there's a button over a background image as rounded corners will be square on Outlook
Color Contrast - Checks to see if there is low contrast between the background and text colors
Content Links - Checks if a valid link exists, helps ensure that all links in text content actually point somewhere meaningful rather than being empty or incomplete
Dark Mode Color Choices - Check to see the selection of text and background colors used in Dark Mode
Dark Mode Color Contrast - Checks to see if there is low contrast between the background and text colors used in Dark Mode
Deleted/Unpublished Modules - Checks that the modules in the email are not deleted or unpublished
Email Preference Link - Checks to see if it has an unsubscribe or email preference center link
Email Size - Checks to see if the email is below 102kb
Email Title - Email title is longer than 30 characters
From Address - Checks if a valid from address exists
Image Dimensions - The width or height of an image element breaks the rules set in the editor restrictions for that module
Out Of Date Modules - Checks if all modules used in the asset are up to date
Preview Text - Preview text is less than 15 characters
Reply-To Address - Checks if a valid reply-to email exists
Subject Line - Checks if a subject line exists
Variant Segment Assignment - Checks if dynamic content variants have segmentations assigned
Understanding the Results
Each item will show one of three statuses:
Passed
Warning
Failed
Each issue is also labeled as either High or Medium impact.
If something fails:
Click Highlight to locate the issue in your email.
Click Edit to go directly to the section for fixes.
Need more help? Contact support via live chat within Knak using the chat bubble in the bottom right corner or email support@knak.com