Overview
The Optimize feature reviews your asset designs and flags common issues automatically. These checks help improve your email and landing page performance.
Configuring Optimize Rules
Self Serve Optimize Rules are currently in Alpha testing. Please reach out to maral.artang@knak.com if you would like to participate.
Otherwise reach out to Knak Support or your CSM to configure your optimize rules.
Follow these steps to manage your Optimize Rules.
Step 1: Open Admin Settings
Go to the left-hand navigation menu.
Click Admin.
Step 2: Navigate to Optimize Rules
Scroll to the Optimize Rules section under the Company drop down menu.
View the list of available rules.
Step 3: Edit Optimize Rules
Locate the rule you want to update.
Press the Pencil Icon beside the rule to edit the optimize rule.
Choose a severity level:
High – The rule is required.
Medium – The rule is recommended.
Ignore – The rule is not enforced.
Use High severity level for compliance or brand-critical requirements, Medium for guidance, and Ignore if the rule is not necessary.
Note: High severity rules prevent you from syncing an asset if the rule is not resolved.
If you have the Sync Assets That Are Not Optimized role permission, you can override High severity rules and proceed with syncing. Learn more about role permissions here.
Step 4: Save Changes
Changes apply immediately across all assets.
To Reset Optimize Rules:
Press the circular arrow icon beside the edit button if you'd like to revert one optimize rule back to the default value.
If you'd like to revert all optimize rules, click Reset All to Defaults.
Review the popup modal that displays which rules will be reset to their default severity.
Click Reset All to confirm.
View Optimize Rules in Studio
Once configured, Optimize Rules appear when working on an asset in the Studio.
Open an email or landing page.
Click the Optimize tab in the top navigation bar.
This view helps you understand what must be completed before publishing.
Available Optimize Rules
Optimize reviews your assets for the following issues:
Alternate Text - Checks if Alt text is provided on images
Asset Translation - Checks if the translated variant is up to date with the parent asset
Background Height - The section height is greater than 2050 pixels
Border Color - Checks to see the colors used will work with Dark Mode
Button Border - Checks to see if there's enough contrast on the border of the button
Button Links - Checks if all button links have URLs added
Button Over Background Image - Checks to see if there's a button over a background image as rounded corners will be square on Outlook
Color Contrast - Checks to see if there is low contrast between the background and text colors
Content Links - Checks if a valid link exists, helps ensure that all links in text content actually point somewhere meaningful rather than being empty or incomplete
Dark Mode Color Choices - Check to see the selection of text and background colors used in Dark Mode
Dark Mode Color Contrast - Checks to see if there is low contrast between the background and text colors used in Dark Mode
Deleted/Unpublished Modules - Checks that the modules in the email are not deleted or unpublished
Email Preference Link - Checks to see if it has an unsubscribe or email preference center link
Email Size - Checks to see if the email is below 102kb
Email Title - Email title is longer than 30 characters
From Address - Checks if a valid from address exists
Image Dimensions - The width or height of an image element breaks the rules set in the editor restrictions for that module
Out Of Date Modules - Checks if all modules used in the asset are up to date
Preview Text - Preview text is less than 15 characters
Reply-To Address - Checks if a valid reply-to email exists
Subject Line - Checks if a subject line exists
Variant Segment Assignment - Checks if dynamic content variants have segmentations assigned
Understanding the Results
Each item will show one of three statuses:
Passed (Optimal)
Warning (Medium Impact)
Failed (High Impact)
If something fails:
Click Highlight to locate the issue in your email.
Click Edit to go directly to the section for fixes.
Brand Voice Rules
Note: This feature is currently in Alpha testing. Please reach out to kate.mosley@knak.com if you would like to participate.
Brand Voice Optimize is part of Optimize Checks. It scans your email content against brand voice rules configured by your Admin.
For step-by-step setup instructions, see Set Up Brand Voice Optimize.
What Brand Voice Optimize Checks
You see issues related to:
Spelling
Restricted words
Formatting rules
You do not see feedback for tone or personality.
Run Brand Voice Optimize
Open your email in the editor.
Open the Optimize tab.
Click Run Brand Voice Check.
Fix or dismiss issues based on the suggestions.
Need more help? Contact support via live chat within Knak using the chat bubble in the bottom right corner or email support@knak.com