Use the Default Unsubscribe Token
Use Marketo's default system unsubscribe token.
Use:
{{system.unsubscribeLink}}
Tip: Create a merge tag for easy reuse.
When you create the merge tag, use {{system.unsubscribeLink}} as the value.
Learn more about how to create a merge tag here: Merge Tags.
Follow These Guidelines
Use the token exactly as provided.
Do not modify the token.
Do not wrap the token in custom code.
Do not place the token inside dynamic content.
Do not add conditional logic around the token.
Marketo manages the unsubscribe process through this system token. Changes can affect functionality or compliance.
Treat the Unsubscribe Link as a System Element
Marketo controls the behavior of the unsubscribe link.
Best Practices
Place the unsubscribe link in a static section of your email.
Keep the link outside any dynamic content blocks.
Avoid Dynamic Content
Dynamic content can interfere with how the unsubscribe link is rendered or tracked. This may create an inconsistent experience for recipients.
Translate Only the Surrounding Text
Do not translate the unsubscribe token itself.
Translate only the text that appears before or around the link. This ensures the token remains the same in every language.
Examples
English
Text: Click here to unsubscribe
{{system.unsubscribeLink}}
French
Text: Cliquez ici pour vous désabonner
{{system.unsubscribeLink}}
Use Fully Localized Unsubscribe Pages (Advanced)
If you want the unsubscribe page to match the language of the email, use dedicated landing pages for each language.
Setup Steps
Create a separate unsubscribe landing page for each language.
Translate the content on each landing page.
Link directly to the appropriate page from each email.
Do not use
{{system.unsubscribeLink}}for these links.
Benefits
Provides a fully localized experience.
Gives you complete control over page content and design.
Offers the most reliable approach for localization.
Need more help? Contact support via live chat using the chat bubble in the bottom right corner or email support@knak.com.