Up until now when you use Merge Tags for personalizations in Knak, you see code.

With this latest release, personalizations will show up in the editor as nice looking Pill-shapes instead of {{##personalization_goes_here##}}.

We’ve also evolved our Multi-Platform capabilities so that customers can have multiple sets of merge tags for each of the platforms you use. This makes it so that if you put your ‘Email Address’ merge tag into an email, you see a nice pill in Knak with no ugly code, and when that syncs to each platform it will be translated into the correct syntax for that platform.

This makes it unbelievably easy to do personalizations across a complex tech stack without shooting yourself in the foot. Knak doesn’t just work with ANY of your platforms, it works with ALL of your platforms at the same time.

Example: You might be a company that uses Marketo and then you acquire a company that uses Pardot. Now you can keep your same creation process in Knak and deploy the same emails to both platforms and have your personalizations automatically translated at sync-time into each platforms correct syntax without you even needing to do anything. Now you can have 1 creation tool and 1 creation process that can service the needs of an entire enterprise across your whole tech stack from a single Knak instance. This is true decentralization.

If you would like to change the default text value, you can edit a merge tag by navigating to the Admin page > Integrations > Merge Tags. In here, you can edit the merge tag to adjust the default value

You can add a merge tag in the body of an email by selecting a text box element and using the pop-up editor to insert the tag:

However, you will have to manually write out or copy and paste the merge tag if you are looking to add the token into the subject line:

When inserting a merge tag that populates a link (i.e. email address), the link formatting will not be specified in the HTML. Since the merge tag is not viewed as a link in Knak. To be able to control the link formatting in Knak, you can add a special link and set the desired link format.

Need more help? Contact support via live chat within Knak using the chat bubble in the bottom right corner or email support@knak.com