No Code Merge Tags
Personalizing emails in Knak no longer requires viewing or editing raw code.
Merge tags now appear as visual pill-shaped elements instead of raw code like {{##FirstName##}}. This makes your emails cleaner and easier to edit.
Benefits
Cleaner email previews
Easier editing for non-technical users
Reduces risk of breaking syntax
Multi-Map Merge Tags
Use multiple sets of merge tags across platforms without changing your creation process.
How It Works
Each platform-specific tag maps to a single pill in Knak. When you sync the asset, Knak automatically translates it into the correct syntax for each platform.
Example
If your team uses both Marketo and Pardot, Knak automatically outputs the correct merge tag syntax for each platform from the same email.
Key Benefits
Create once, deploy everywhere
No need to manually update syntax per platform
Seamless scaling across business units
Tag Management Options
Clean Up Tags: Remove unused system fields to simplify tag options
Rename Tags: Customize tag names to match internal language
Permission Control: Allow non-admins access to the Merge Tags page via role settings
How to Edit Merge Tags
Go to Admin > Integrations > Merge Tags
Click the tag you want to edit
Apply the token values into the input fields
You can add merge tags in multiple areas within Knak:
Email Body: Use the text editor’s popup editor tool to insert a tag into any text element by clicking "tags"
Subject Line/Preview text: Manually type the tag using the # symbol followed by the tag name (e.g., #FirstName). This functionality is available in both the Theme Builder and Email Builder.
Troubleshooting
If a merge tag adds a link (like an email address), it won’t appear as a clickable link in Knak. To apply proper link formatting: Use a special link instead
Need more help? Contact support via live chat within Knak using the chat bubble in the bottom right corner or email support@knak.com