Performance Insights (Marketo) pulls email performance data from Marketo into Knak. You can track results without leaving the platform. Once your campaign is sent from Marketo, you can view metrics in Knak.
Enable Performance Insights for Marketo
Only Knak Administrators can enable this feature.
Video Demo
Step 1. Navigate to Your Platform Connections
Navigate to Admin in your Knak instance.
Click Integrations > Platforms.
Step 2. Edit Your Marketo Integration
Locate your Marketo integration.
Click Edit.
Step 3. Turn On Performance Insights
Scroll to Advanced Options.
Toggle on Performance Insights.
Toggle on Performance Link Tracking.
Click Save.
Important Notes
Metrics only appear for emails synced and sent after this feature is enabled.
Metrics only appear for successful syncs to Marketo.
Marketo Application Programming Interface (API) data typically updates four times per day.
Your Marketo API user must have the Read-Only Activity permission enabled.
For integration setup instructions, check out our Marketo Integration Set Up Document.
Available Metrics
You can view the following metrics:
Total Sent
Total Delivered
Total Opens
Open Rate
Total Clicks
Click-Through Rate (CTR)
Individual Link Clicks
Total Unsubscribes
Unsubscribe Rate
How Metrics Are Calculated
Metric | Formula |
Open Rate | Total Opens ÷ Total Delivered |
Click-Through Rate | Total Clicks ÷ Total Delivered |
Unsubscribe Rate | Total Unsubscribes ÷ Total Delivered |
Where to View Performance Insights
You can access metrics in two places.
Asset Tile View
Metrics appear directly on the asset tile in:
Studio view
Campaign view
Builder Performance Tab
Open your email in the Knak Builder.
Click the Performance tab.
Frequently Asked Questions
Can You See Landing Page Metrics?
No. Landing page metrics are not available at this time.
As a workaround:
Create two separate landing pages in Knak.
Sync both pages to your Marketing Automation Platform (MAP).
Run an A/B test in your MAP.
Why Does Data Stop Importing After 30 Days?
Knak imports new metrics for 30 days after the first import. This improves performance and ensures recent data loads efficiently.
After 30 days:
You can still view historical metrics.
Open the asset tile or the Performance tab to access past data.
Which Emails Show Metrics?
You can view metrics for:
Emails synced to Marketo
Emails sent from Marketo
Emails sent after the feature was enabled
Metrics require a real lead or member in your MAP. Test or sample emails do not populate data.
Does This Impact Your Marketo Bulk API Export Limit?
No.
Marketo’s default Bulk API Export limit is 500 MB per day. Knak automatically stops importing data at 250 MB (50% of your daily limit). Data continues importing the next day.
Can You Increase the 250 MB Cutoff?
Yes. Your Customer Success Manager (CSM) can adjust your cutoff limit.
To confirm your current Marketo Bulk API Export limit, follow:
🔗 https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/administration/settings/bulk-export-api-information
For higher Bulk API Export limits, contact Marketo support for pricing.
Why don’t Knak and Marketo open counts match?
Knak and Marketo track opens in different ways. This leads to differences in reported numbers.
Different definitions: Knak tracks Total Confirmed Opens using the Knak tracking pixel. Marketo often shows unique or attributed opens tied to known leads.
Attribution limits: Marketo may not count an open if it cannot link the activity to a recipient or send record. Knak still tracks the image load.
Timing differences: Knak logs opens close to real time. Marketo reports may update later.
Email client behavior: Some clients, like Gmail, use image proxies. Each platform may interpret these opens differently.
Report scope: Marketo reports can vary by view, such as email performance or program performance. These may not match the data Knak displays.
Deduplication rules: Each system uses different rules to count repeat opens. This includes counting by recipient, device, or time window.
These differences are expected. Open metrics across platforms will not always match exactly.
Need more help? Contact support via live chat using the chat bubble in the bottom right corner or email support@knak.com.