Well designed emails can help avoid the spam filters or being marked as spam by subscribers.
Good Subject Lines
Avoid using capital letters in the subject lines. Using all capital letters can be considered rude and disrespectful. Recipients may mark emails as spam and also alert spam filters.
Use witty, inquisitive subject lines which will draw people's attention to your email.
Use a question mark instead of an exclamation mark. Subject lines with a question mark have significantly higher open rates.
Don't use trigger words that will hit the spam filters. Words such as 'free', 'best price', 'cash' and 'no obligation' are all associated with spam mail.
Here are a few good subject lines:
"Did you get what you were looking for?"
"Hi [Name], [Question]?"
"You are not alone."
2. The email body matters
Emails can be marked as spam based on certain content and images. With spam filters, the design, fonts, embed and images all matter.
a. Avoid using attachments. Attaching files such as Word and PDF documents will alert spam filters immediately. If you need to include these, provide a link or CTA to the documents locations.
b. Use regular fonts, minimal font sizes and minimal font colours. The majority of people prefer one font size, familiar fonts and colours.
c. Only include images that are relevant to the content and complement it. Too many images will increase load time and also affect deliverability rates.
d. Some recipients will allow the display of images while some block images. If the images are block, the email won't look so good. Make sure you add alt text which accurately describes the image.
e. Double check your spelling and grammar. This is essential for every good email marketing campaign. Poor spelling and grammar will affect your credibility and make it look unprofessional and hit the spam triggers. Take your time to ensure it is done right.
f. Simplify the unsubscribe. Don't forget to add a unsubscribe button or link to every email. It will help protect your ISP reputation and credibility with customers.
Implementing these tips will help keep your emails out of the spam box and in your customers' inbox.
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