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Approve an Email or Landing Page

Review, approve, or request changes for emails and landing pages in Knak.

Knak’s approval workflow helps you collect feedback from your team before deployment. You can review assets directly from an approval email or inside Knak Studio. You can approve assets, request changes, or track approval status throughout the process.

Before You Start

You can receive approval requests in two ways:

Admins can also create Review Groups with pre-selected approvers.


Receive an Approval Request

When an email or landing page is sent for review, you receive an email notification with:

  • The requester’s name

  • An optional message

  • A preview of the asset

  • A button to open the asset in Knak

The email subject line starts with: "Email Review Requested" followed by the date sent and the subject line added in Knak.


Open the Asset for Review

You can open the asset in two ways.

Option 1: Open From the Email Notification

  1. Open the approval request email.

  2. Click View Email and Add Comments.

    Approval request email from Knak showing the requester name, asset preview, and View Email and Add Comments button.

Option 2: Open From Knak Studio

  1. Log in to Knak.

  2. Open the Studio homepage.

  3. Go to My Tasks.

  4. Select the asset waiting for review.


Approve an Email or Landing Page

If the asset is ready for deployment, approve it from the Reviews tab.

  1. Open the asset.

  2. Go to the Reviews tab.

  3. Click Approve.

Reviews tab in Knak Studio showing the Approve button for an email review.

What Happens Next

  • If you are the final reviewer, the asset owner receives a notification that the asset is approved.

  • If more reviewers remain, the approval moves to the next reviewer.

  • If another reviewer requests changes later, you receive a notification.


Request Changes

If you find an issue or want to provide feedback, request changes directly in the asset.

  1. Open the asset.

  2. Go to the Reviews tab.

  3. Click Request Changes.

  4. Select Collaborate.

  5. Click any section of the email or landing page.

  6. Add your comment.

Comments appear in the right-side comment panel.

Collaborate view in Knak Studio showing a comment added to an email section.

Track Approval Status

You can monitor approval progress at any time.

  1. Open the asset in Knak.

  2. Review the approval status panel.

This helps you track:

  • Completed approvals

  • Pending reviewers

  • Requested changes

Approval status panel in Knak Studio showing completed approvals, pending reviewers, and queued reviewers

Override an Approval Process

Account admins can manually approve an asset.

  1. Open the email or landing page.

  2. Go to the Info tab.

  3. Click Mark as Approved.

Mark as approved admin override option in the info tab of an email in an active review process.

Revert an Approval Process to Draft

Admins can revert an approved Email back to draft if updates are needed after the approval process is complete.

  1. Open the approved Email.

  2. Click the Info tab.

  3. Click Revert to Draft.

The approval status resets to draft. You can then make changes and restart the approval process if needed.

Info tab with the “Revert to Draft” button highlighted.

Best Practices

  • Review all content before approving.

  • Add clear comments when requesting changes.

  • Use Review Groups to speed up approvals.

  • Monitor approval progress before deployment.


Need more help? Contact support via live chat within Knak using the chat bubble in the bottom right corner or email support@knak.com

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