What You Can Customize
Use custom bullets to keep information easy to scan. You can:
Upload custom bullet images
Change bullet color
Adjust spacing between each bullet
Adjust spacing between the bullet and the text
Upload GIFs as bullets
Important: If you use a custom image URL, start the link with https:. This ensures the image displays correctly.
Create and Customize a List
You can change margins, bullet type, bullet color, marker spacing, and item padding. These settings also apply to nested lists.
Create a Bulleted List
Add a Text Element to your layout.
Click inside the text area.
Add a bulleted list using the popup editor.
Type your first item.
Press Enter to create another bullet.
Add a Nested List (Sub-Bullets)
Create a nested list to show hierarchy or grouped information.
Create a bulleted list.
Press Enter to create a new bullet.
Press Tab on your keyboard.
The bullet will indent and become a sub-bullet.
To return to the main level:
Press Shift + Tab.
Nested list attributes apply to these indented sections.
Customize List Attributes
Select the Text Element.
Open the right-side panel.
Go to List Attributes.
Adjust your settings.
You can customize:
Bullet Type
Bullet Color
Image Size
Inner Left Padding
Item Spacing
Margins
Nested list attributes apply to all indented sub-bullets.
Demo Video
Outlook for Windows Limitations
Some custom bullet features behave differently in Microsoft Outlook for Windows.
Maximum Image Bullet Size in Outlook for Windows
Outlook limits the total space for:
The bullet image
The space between the bullet and the text
The combined total cannot exceed 24 pixels, regardless of text size.
This means:
Image Size + Inner Left Padding = Maximum 24px
If you stay within this limit, your list will appear consistent across all email clients.
If you use a larger image:
Other email clients will display it at full size.
Outlook will automatically scale it down to fit 24px.
The image will align vertically to the center of the text.
When opened in Outlook for Windows, the bullet image will be scaled down like this and aligned vertically to the center of the text:
Nested Lists in Outlook for Windows
Outlook does not support image bullets on nested lists.
If you use image bullets on nested lists:
Other email clients will display the image correctly.
Outlook will show a plain fallback bullet.
The fallback bullet color will match your text color.
This limitation only applies to image bullets.
The following settings are fully supported in nested lists:
Bullet Type
Bullet Color
As an example, for this layout in Knak, an asterisk image has been used for the Nested List. It will display in all other email clients:
How the email renders in Outlook:
Image Resizing Recommendation for Outlook
Use a square image for custom bullets. Non-square images may resize unevenly in Outlook.
An information icon appears in the editor to remind you of this requirement.
Best Practices
Keep Image Size + Inner Left Padding under 24px for Outlook consistency.
Test nested lists in Outlook before sending.
Use
https:for all image URLs.Use square images.
Need more help? Contact support via live chat within Knak using the chat bubble in the bottom right corner or email support@knak.com