What You Can Customize
Use custom bullets to keep information easy to scan. You can:
Upload custom bullet images
Change bullet color
Adjust spacing between each bullet
Adjust spacing between the bullet and the text
Upload GIFs as bullets
Important: If you use a custom image URL, start the link with https:. This ensures the image displays correctly.
Create and Customize a List
You can change margins, bullet type, bullet color, marker spacing, and item padding. These settings also apply to nested lists.
Create a Bulleted List
Add a Text Element to your layout.
Click inside the text area.
Add a bulleted list using the popup editor.
Type your first item.
Press Enter to create another bullet.
Add a Nested List (Sub-Bullets)
Create a nested list to show hierarchy or grouped information.
Create a bulleted list.
Press Enter to create a new bullet.
Press Tab on your keyboard.
The bullet will indent and become a sub-bullet.
To return to the main level:
Press Shift + Tab.
Nested list attributes apply to these indented sections.
Customize List Attributes
Select the Text Element.
Open the right-side panel.
Go to List Attributes.
Adjust your settings.
You can customize:
Bullet Type
Bullet Color
Image Size
Inner Left Padding
Item Spacing
Margins
Nested list attributes apply to all indented sub-bullets.
Demo Video
Best Practices
Keep Image Size + Inner Left Padding under 24px for Outlook consistency.
Use List Styles instead of Paragraph Spacing to control list spacing.
Set the space around your list separately from the space between list items.
Adjust nested list spacing separately when needed.
Test nested lists in Outlook before sending.
Use
https:for all image URLs.Use square images for custom bullets.
Frequently Asked Question
Why Doesn't Paragraph Spacing Affect My Bulleted or Numbered Lists?
This is intentional. Lists have their own spacing controls under List Styles in the text settings. Paragraphs and lists need different types of spacing. A paragraph has one main gap to manage: the space after the paragraph.
A list has two types of spacing:
Space around the list: Controls the gap between the full list and the content above or below it.
Space between list items: Controls the gap between each bullet or numbered item.
These spaces often need different values. Keeping the controls separate gives you more control over your layout.
Lists can also contain nested sub-lists. A nested list often needs less space between it and its parent item. The main list may need more space between it and the surrounding content.
What to Use Instead
Use List Styles to control your list spacing.
Adjust the following:
Top and bottom margins to control space around the full list. These values use
emunits, which scale with your font size.Item spacing to control the space between list items. This value uses pixels for precise control.
Nested list settings to control the spacing of indented sub-lists separately.
These dedicated controls also help your lists display consistently in Microsoft Outlook. Outlook handles lists differently from regular paragraphs. Separate spacing rules help lists render correctly.
Outlook for Windows Limitations
Some custom bullet features behave differently in Microsoft Outlook for Windows.
Maximum Image Bullet Size in Outlook for Windows
Outlook limits the total space for:
The bullet image
The space between the bullet and the text
The combined total cannot exceed 24 pixels.
This means:
Image Size + Inner Left Padding = Maximum 24px
Stay within this limit to keep your list consistent across email clients.
If you use a larger image:
Other email clients will display it at full size.
Outlook will automatically scale it down to fit 24px.
Outlook will vertically center the image with the text.
Note: Regular bullets do not have this 24px restriction.
List Padding in Outlook for Windows
Outlook handles some list padding differently from other email clients. The most noticeable difference occurs with numbered lists.
For numbered lists, Outlook renders the outside padding after the number instead of before it. This can make the spacing look different from other email clients.
Regular bulleted lists should display almost the same as they do in other email clients.
Test numbered lists in Outlook when exact spacing is important.
Nested Lists in Outlook for Windows
Outlook does not support image bullets on nested lists.
If you use image bullets on nested lists:
Other email clients will display the image correctly.
Outlook will show a plain fallback bullet.
The fallback bullet color will match your text color.
This limitation only applies to image bullets.
The following settings are fully supported in nested lists:
Bullet Type
Bullet Color
For example, you may use an asterisk image for a nested list in Knak. Other supported email clients will display the image.
In Outlook for Windows, the nested list will use a fallback bullet instead.
Image Resizing Recommendation for Outlook
Use a square image for custom bullets. Non-square images may resize unevenly in Outlook.
An information icon appears in the editor to remind you of this requirement.
Need more help? Contact support via live chat within Knak using the chat bubble in the bottom right corner or email support@knak.com.