Why Naming Conventions Matter
A strong naming system helps your team:
Find assets faster
Avoid duplication
Maintain consistency across campaigns
Organize Emails and Themes Using Tags
Tags allow you to group similar emails or themes together. Tags are searchable and support multiple terms separated by commas.
Add Tags to Emails
Open the email creation screen.
Add tags in the "Info" section.
Separate each tag with a comma.
Example Tags: Newsletter, Summer, Monthly
Add Tags to Themes
Open the theme creation screen.
Add tags just like you would for emails.
Use filters to search themes by tag.
Organize Modules Using Categories and Brands
Modules in Knak can be sorted into categories and assigned to brands for better filtering.
Use Categories
Default categories include:
Headers
Body
Footers
You can create your own:
Go to Admin > Modules > Categories.
Click Create New Category.
Suggested Custom Categories: CTA, Social, Newsletter, General
Use Brand Filters
Assign one or more brands to a module to improve filter options during campaign building. Adjust this in the module settings section.
Naming Tips for All Asset Types
Follow these best practices to name your assets clearly:
Be Consistent: Use the same format across all assets.
Be Detailed: Include brand, description, region, type, and date.
Use a Separator: Suggested options:
|,\,&,-,..Make it Easily Identifiable
Optional: Use a leading number for sorting or ranking.
Example Naming Formats
Modules
Knak | 3x2 Merch Grid | APAC | Body | Jan 21 2025Knak - Field Ops - Webinar Speaker Block - Body - Texas - 1.21.2025BW Logo / Header / NA / 1212021
Emails
January New Year Newsletter | A | Jan 21 2025Poor NPS - Nurture Campaign - Email 1 of 5 - SMB Segment - Jan 21 2026
Themes
2025 Newsletter \ Monthly \ Locked \ APAC \ 1.21.20212026 Newsletter \ Weekly \ Editable \ APAC \ 1.21.2021
Need more help? Contact support via live chat within Knak using the chat bubble in the bottom right corner or email support@knak.com








