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Folder / Campaign Naming Conventions

Organize your assets in Knak with clear, consistent naming conventions to keep your content easy to find and manage.

Updated this week

Why Naming Conventions Matter

A strong naming system helps your team:

  • Find assets faster

  • Avoid duplication

  • Maintain consistency across campaigns


Organize Emails and Themes Using Tags

Tags allow you to group similar emails or themes together. Tags are searchable and support multiple terms separated by commas.

Themes search page with "Monthly" tag selected in search filters.

Add Tags to Emails

  1. Open the email creation screen.

  2. Add tags in the "Info" section.

  3. Separate each tag with a comma.

Example Tags: Newsletter, Summer, Monthly

Email info tab with tags added.

Add Tags to Themes

  1. Open the theme creation screen.

  2. Add tags just like you would for emails.

  3. Use filters to search themes by tag.

Tags added to theme creation page.

Organize Modules Using Categories and Brands

Modules in Knak can be sorted into categories and assigned to brands for better filtering.

Use Categories

Default categories include:

  • Headers

  • Body

  • Footers

You can create your own:

  1. Go to Admin > Modules > Categories.

  2. Click Create New Category.

    1. Suggested Custom Categories: CTA, Social, Newsletter, General

Module Categories Page.

Use Brand Filters

Assign one or more brands to a module to improve filter options during campaign building. Adjust this in the module settings section.

Module Settings section with dropdown brand selection expanded.


Naming Tips for All Asset Types

Follow these best practices to name your assets clearly:

  • Be Consistent: Use the same format across all assets.

  • Be Detailed: Include brand, description, region, type, and date.

  • Use a Separator: Suggested options: |, \, &, -, ..

  • Make it Easily Identifiable

  • Optional: Use a leading number for sorting or ranking.


Example Naming Formats

Modules

  • Knak | 3x2 Merch Grid | APAC | Body | Jan 21 2025

  • Knak - Field Ops - Webinar Speaker Block - Body - Texas - 1.21.2025

  • BW Logo / Header / NA / 1212021

Module Name Examples

Emails

  • January New Year Newsletter | A | Jan 21 2025

  • Poor NPS - Nurture Campaign - Email 1 of 5 - SMB Segment - Jan 21 2026

Email Name Examples

Themes

  • 2025 Newsletter \ Monthly \ Locked \ APAC \ 1.21.2021

  • 2026 Newsletter \ Weekly \ Editable \ APAC \ 1.21.2021

Theme Name Examples.

Need more help? Contact support via live chat within Knak using the chat bubble in the bottom right corner or email support@knak.com

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