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Adjust Marketo Default Merge Tag Values

Update the default value of a Marketo token directly in the Knak builder. This change applies only to the specific asset that syncs to Marketo.

Update a Merge Tag Default Value

You can override the default value of a Marketo token without changing the original token configuration in Marketo.

Note: This feature applies only to static Marketo tokens. Tokens used within dynamic content that requires Velocity Script syntax cannot have their default values overridden from the Knak builder.

Step 1: Add a Merge Tag to Your Email

  1. Open your email in the Knak builder.

  2. Add a merge tag to your content.

    Display the merge tag picker with a merge tag selected.

Step 2: Edit the Default Value

  1. Click the merge tag in your email.

  2. Enter the new default value.

  3. Click Update.

    Merge tag settings panel with the default value field highlighted.

Step 3: Sync the Asset to Marketo

When you sync the asset to Marketo, the updated default value overrides the token's default value for that specific asset.


How It Works

Setting

Result

Default value updated in Knak

Applies only to the synced asset

Global Default value in Marketo

Remains unchanged

Future assets using the same token in Knak

Continue using the original Marketo default value unless updated individually


Need more help? Contact support via live chat using the chat bubble in the bottom right corner or email support@knak.com.

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