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Sync Assets to Marketo

Learn how to sync Knak assets to Marketo, search for programs faster, monitor sync progress, and troubleshoot common sync errors.

Configure Marketo Sync Settings (Optional)

You can optionally adjust Marketo sync settings before syncing your asset.

These settings let you control how the asset appears in Marketo.

If you do not need any of these options, skip this section and continue to the sync step.

Open Sync Settings

  1. Open the email or landing page that you want to sync.

  2. Click the Info tab.

  3. Review the available sync settings:

    • Set as an Operational Email: Marketo will treat the email as an operational email.

    • Publish to Marketo Sales Insight: Makes the email available in Marketo Sales Insight.

    • Marketo Email Description: Adds a description to help identify the asset in Marketo.

  4. Enable the settings that you want to use.

  5. Add a description if needed.

  6. Continue to the sync step.

Info tab showing the Marketo sync settings.

Start the Sync

  1. Open the asset you want to sync.

  2. Click Actions.

  3. Select Sync.

Actions menu in Knak builder with sync button highlighted.

Select a Sync Destination

  1. Select your connected Marketo integration.

  2. Choose the program where you want to sync the asset.

You can browse the Marketo folder structure or search for a program by name or URL.

Program Browse and Search interface during the Marketo sync process.

Note: If you utilize Sync Restrictions in Knak, you will not be able to leverage Program Search.

Confirm Sync Location and Sync

Click Confirm & Sync.

Knak will begin syncing your asset to Marketo.

Sync review modal with confirm and sync button displayed.

Verify Sync Status

Use the Sync Status page to monitor your asset syncs and troubleshoot issues.

You can view:

  • Syncs currently in progress

  • Successful syncs

  • Failed syncs

  • Error messages

  • Failure reasons

Open Sync Status

  1. Open Studio.

  2. In the lower-left navigation menu, click the sync status indicator.

    1. If there are no active syncs, the indicator displays No Active Syncing.

    2. If a sync is currently running, the indicator displays a notification showing that a sync is in progress.

Studio view showing the sync status indicator in the lower-left navigation menu.

Monitor Sync Progress

The Sync Status page provides real-time visibility into your sync activity.

Use this page to:

  • Track active syncs.

  • Confirm when a sync has completed.

  • Identify failed syncs.

  • Review error messages.

Sync Status page displaying a successful and failed syncs.

This should give you a better idea of how long your asset sync is taking and any issues.


Troubleshooting

Use the information below to resolve common issues when syncing assets to Marketo.

Review Sync Errors

If an asset does not sync successfully, review the error details in the Sync Status page.

  1. Open the sync status indicator from the lower-left navigation menu in Studio.

  2. Locate the failed sync.

  3. Review the error message.

  4. Resolve the issue before attempting another sync.

Sync status displaying an error message with view logs button highlighted.

If you receive a Marketo error that you do not recognize, refer to Adobe's documentation for additional details.


Sync Error Code 611

You may see the following error message:

Could not sync asset template. Possible reasons: Unsupported emoji in message body.

This error does not always indicate an unsupported emoji. In some cases, Marketo returns Error 611 when an unknown issue occurs on the Marketo side. Nothing is wrong with your asset in Knak.

Try the following:

  1. Sync the email as a new asset.

  2. Manually upload the email if needed.

  3. If the sync succeeds, provide the Request ID to Marketo Support for further investigation.


Plain Text Sync Limitations

Responsive visibility settings only affect how content appears in the HTML version of an email.

If you hide content for desktop or mobile views, that content may still appear in the plain text version generated by Marketo.

This behavior is a known limitation in Marketo.


Next Steps

Your asset is now available in Marketo.

Edit Synced Assets in Marketo

Knak assets remain editable after syncing to Marketo.

Recommended: Make content updates in Knak and then resync the asset to Marketo. This helps keep your source of truth in one place and prevents changes from being overwritten during future syncs.

If you need to make updates directly in Marketo after syncing, you can:

  • Update text and content in the Marketo editor.

  • Replace images.

  • Update button URLs and button text using Global Variables.

  • Add Marketo snippets.

  • Configure Marketo tokens and personalization.

  • Send test emails before launch.


Need more help? Contact support via live chat within Knak using the chat bubble in the bottom right corner or email support@knak.com.

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