Before You Begin

Before configuring Dynamic Content, you must connect and configure your Eloqua integration in Knak.

Once the integration is connected, you can enable Dynamic Content and configure the fields used for audience segmentation.

Demo Video

Enable Dynamic Content in Eloqua

Follow these steps to enable Dynamic Content in your Eloqua integration:

Open Admin.
Click Integrations > Platforms.
Click the Edit icon for your Eloqua integration.
Enable Dynamic Content.
Press Save Changes.

Configure Dynamic Content Fields

After enabling Dynamic Content, select the Eloqua fields you want to use for segmentation.

Click the Dynamic Content button in the integration.
Review the available fields.
Select the fields you want to use.
Save Settings.

Supported Field Types

You can create Dynamic Content using:

Field Type	Description
Contact fields	Person-level data
Account fields	Company-level data
Custom object fields	Custom contact or company data

Create Custom Fields in Eloqua

Follow these steps to create custom object fields in Eloqua.

Go to Audience > Custom Objects.
Click Custom Object in the top toolbar.
Click New Custom Object.
Enter a name.
Select a folder.
Select the entity type:
- Contacts
- Companies
Click Next.

Note: The terms Companies and Accounts are used interchangeably in custom objects.

Add Fields to the Custom Object

Select Custom Object Record Fields.
Choose the field type you want to add.

Option	Description
Add New Field	Create custom fields unique to your organization
Add Contact or Account Fields	Add standard Eloqua contact or account fields
Add Form Fields	Add fields from an Eloqua form

Important Considerations

Understand the Eloqua Sync Process

When syncing Dynamic Content from Knak:

Dynamic Content blocks are synced to Eloqua.
Reference IDs are generated for each Dynamic Content block.
The IDs are inserted into the email automatically.

Dynamic Content Folder Structure

Eloqua stores Dynamic Content using the following folder structure:

_knak_dc > {email_id}_{timestamp}

Each Dynamic Content block includes:

An indexed name: {email_id}_{index}
A descriptive name based on the title, subject line, or preview text

Resyncing Dynamic Content

Each time you resync an email, Knak creates a new Dynamic Content folder in Eloqua using a new timestamp.

This keeps each sync version separate and organized.

Using Sync as New

When you use Sync as New, Eloqua treats the sync as a separate email asset.

Dynamic Content blocks associated with the original email remain connected to that email and are not removed automatically.

This supports one-to-many syncing from Knak to Eloqua.

Next Steps

Your Eloqua integration is now configured for Dynamic Content.

Once your integration is configured, the workflow for building Dynamic Content in Knak is the same across all supported integrations. Use the resources below to learn how to create audience segments, add Dynamic Content to emails, and manage Dynamic Content experiences in Knak.