What Is HTML Import?

HTML Import lets you upload existing HTML email files into Knak. The feature uses Knak AI to create a draft email in the Knak Builder.

Use this feature to:

Migrate existing email assets into Knak
Reduce manual rebuild work
Start with a structured draft for faster editing

The generated email may need layout or styling updates after import.

Enable HTML Import

Step 1. Enable the Feature

Go to Admin Settings
Enable the checkbox for Import HTML files

Admin Settings page showing ‘Import HTML files’ checkbox enabled

Step 2. Update User Permissions

Go to Admin
Click Roles
Select the role (ex: Email Creator)
Enable Create email from HTML

Use HTML Import

Step 1. Open a Campaign

Go to the campaign where you want to add your email

Step 2. Create Email From HTML

Click Create
Select Create Email from HTML

Create menu with ‘Create Email from HTML’ option selected

Step 3. Upload Your File

Drag and drop your .html file
Or click to browse and upload

Upload area showing drag and drop HTML file option

Step 4. Confirm Import

Click Import HTML

Import HTML button ready to start HTML file import.

Step 5. Wait for Processing

Your file begins importing
Email name comes from the HTML file or file name

Step 6: Check Notifications

Wait 1–2 minutes
Look for a notification when the import is complete

What Happens After Import

A draft email appears in the Knak Builder
Content is editable
Some styling or layout updates may be needed

Important Notes

Partial Import

The import is not exact
Expect to adjust layout, spacing, or styles
Dark mode styles are not included

Email Support Only

Only email HTML files are supported
Landing pages are not supported

Image Handling

Images keep their original URLs
Upload images to a stable source like:
- Knak Image Library
- Digital Asset Manager (DAM)

Image Alt Text

Placeholder alt text (ex: “image”) is imported as-is
Update alt text for accessibility

AI Variability

Results may vary each time you import
Try again if the output is not ideal

Supported Functionality

Category	Feature / Use Case	Supported	Notes
📄 General Functionality	Import `.html` files directly	✅	Drag-and-drop upload supported for email HTML.
	Import `.eml` files	✅	`.eml` email files can be parsed and processed like HTML.
	Landing pages	❌	Landing pages have extra complexity and are not currently supported.
	Output is editable in Knak Builder	✅	Generates a draft email for in-platform editing.
	Notifications on completion	✅	Users receive notification when import finishes.
🧱 Layout & Structure	Maintains image width	✅	Imported images retain original widths as defined in HTML.
	Section and background colors	✅	Background and section coloring are preserved.
	Stackable columns honored	✅	If columns are stackable on mobile, import respects this behavior.
	Responsive visibility — images (mobile/desktop)	✅	Images set to show only on desktop or mobile will import with correct visibility settings.
	Tables	❌	Tables are not yet supported
	Responsive visibility — other elements (mobile/desktop)	✅	Non-image elements with platform-specific visibility settings are preserved.
🎨 Styling & Visuals	Maintains font size, line height, text color (via text attributes)	✅	Styling is applied at the component level, not inline — must use text component properties.
	Bold, underline, and links preserved (if applied to portions of text)	✅	These are the only supported styles for partial text styling.
	Link color and underline handled via text component	✅	Should be defined using text block styling options.
	Padding on elements is preserved	✅	Padding defined in HTML will be honored.
	Text symbols (e.g., ampersand `&`, © copyright)	✅	Symbols render properly post-import.
	Inline CSS for text is stripped	❌	Stripped to avoid rendering issues as these can be hard to identify - use text styling controls instead.
	Dark mode support	❌	Dark mode support is not imported
	Tables	❌	Tables are not yet supported
	Font import support (e.g., Google Fonts)	🚫 Partially Supported	Custom fonts may not be preserved; fallback fonts will apply.
🖼️ Images & Assets	Images retain original URLs	✅	Linked to original hosting - not moved to Knak Image Library.
	Automatically added to Knak image library	❌	Manual upload required if stable hosting is desired.
⚙️ Advanced Behaviors & Script	AMPscript, VelocityScript, or custom scripting	❌	Stripped entirely during import.
	JavaScript or dynamic content	❌	Will be removed - not supported for security/compatibility.
	AI-generated results may vary	✅	Non-deterministic import — same file may yield slight differences on each run.

Need more help? Contact support via live chat within Knak using the chat bubble in the bottom right corner or email support@knak.com

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