There are a few steps to make emails more accessible for your email subscribers.

Here's are a couple of things to do to improve accessibility that can be done through Knak:

Set the Alt text

Alt text is a description of the image that displays when a viewer cannot see the images. This text should be a short, detailed description of the intended image. Alt text can be directly added through Knak.

Adding roles to <TABLE> elements

By including role="presentation" (or role="header" or role="footer") in a <TABLE> element, it will prevent screen readers from misreading tables. This will tell a screen reader that it is not a data table and will read the content as intended to the subscriber. This can be directly added through Knak.

Using the HTML Language Attribute

By including the correct language attribute to the head of the email, it will tell screen readers to pronounce or display words correctly. If you would like to use the HTML Language Attribute, contact your Customer Success Manager or Support to enable this. When enabled, this feature can be found in the email settings.

The title of the email is important

Using a <title> tag in the head of your email will allow it to be shown on the tab of the page in a browser and provide context of the email to the subscriber. This is done automatically in Knak.

Size of your font

Consider using fonts at least 14 px in size. Anything less can be difficult for the subscriber to read.

Colour contrast

Contrast in colours is important for subscribers with visual impairment. Yellow text on a white background will be hard to read whereas black text on white background will be a lot easier.

Links

Make your links more visible by using a bold font or an underline. The links will be easier to see for people with visual impairment.

Need more help? Contact support via live chat within Knak using the chat bubble in the bottom right corner or email support@knak.com

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