Overview
Use the Info tab and Advanced Settings to control your landing page details, search appearance, and tracking behavior.
These settings apply to one asset only. For default settings across all landing pages in a brand, see Creating a Brand.
New to SEO? Learn the basics here: SEO Matters for Landing Pages.
Access Page Settings
Follow these steps:
Open your landing page
Click Info
Adjust Advanced Settings
Update Page Details
Page Title
Set the title of your landing page.
Displays in browser tabs
May appear in search results
Description
Add a short summary of your page.
Used in search results and previews
Keep it clear and concise
Favicon
Upload a small icon for your page.
Appears in browser tabs
Helps with brand recognition
URL Parameters
Add tracking values to your page URL.
Used for campaign tracking
Helps identify traffic sources
Example:
?utm_source=email&utm_campaign=spring_launch
Update SEO Fields
Located in Advanced Settings.
Keywords
Add search terms for your page.
Enter values separated by commas
Use words your audience would search for
Custom HEAD HTML
Add custom code to the <head> section of your landing page.
Use for SEO-related markup
Add verification tags or structured metadata
Paste valid HTML only
Facebook OG Tags HTML (Marketo Specific)
Add Open Graph tags for Facebook sharing. Open Graph tags control how your page appears when shared on social media.
Set social preview content
Control title, description, and image behavior
Paste valid Open Graph HTML tags
Note: Facebook OG Tags HTML field
The Facebook OG Tags HTML field under SEO only appears for accounts that use Marketo as their primary marketing platform. If you don’t see it, you can still add Open Graph tags to your landing page:
Open the landing page’s Advanced Settings.
Under SEO, paste your Open Graph tags into the Custom HEAD HTML field. For example:
<meta property="og:title" content="Your page title"> <meta property="og:description" content="A short description of your page"> <meta property="og:image" content="https://example.com/share-image.jpg"> <meta property="og:url" content="https://example.com/your-page">
Custom HEAD HTML is placed in the page’s <head>, which is where Facebook, LinkedIn and other social platforms read Open Graph tags. After you publish, you can check that the tags are picked up with Facebook’s Sharing Debugger or LinkedIn’s Post Inspector.
Add Tracking Scripts
Header Scripts
Add code that loads at the top of the page.
Use for analytics or tracking tools
Paste HTML (HyperText Markup Language) or JavaScript
Footer Scripts
Add code that loads at the bottom of the page.
Use for additional tracking or scripts
Helps improve page load performance
Apply Scripts From Brand Settings
You can add tracking scripts at the brand level.
These scripts can apply to multiple landing pages.
Add A Brand Script
Go to Brand Settings
Open your brand
Navigate to Tracking Scripts
Add your script to Header or Footer
Choose to lock or unlock the script
👉 For full steps, see: Creating a Brand.
Locked Scripts
Apply to new and existing assets
Appear automatically in the asset
Require a resync to publish changes
Unlocked Scripts
Apply to new assets only
Do not update existing landing pages
Resync Your Landing Page
After making changes:
Open the landing page
Confirm updates in Advanced Settings
Select the Actions Menu and click Resync
This updates your Marketing Automation Platform (MAP).
Need more help? Contact support via live chat using the chat bubble in the bottom right corner or email support@knak.com.