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SEO Matters for Landing Pages

Learn how to optimize your Knak landing pages to improve search engine visibility and attract more visitors.

Updated today

Why SEO Matters

Search Engine Optimization (SEO) helps your landing page appear in search results. Higher visibility increases traffic. Better traffic improves conversions.


Page Title and Description

Page titles and descriptions are key meta tags. Search engines use them to understand your page content.

Best Practices for Page Titles

  • Include target keywords that match search intent

  • Keep the title clear and specific

  • Stay under 60 characters to avoid truncation

Best Practices for Meta Descriptions

  • Include target keywords naturally

  • Write a unique description for each page

  • Match the user’s search intent

  • Summarize the page accurately

  • Keep it under 160 characters

How to Edit Title and Description in Knak

  1. Go to the Info tab

  2. Open the Advanced Settings

  3. Enter your page title

  4. Enter your meta description

Info > Advanced Settings panel with Title and Description fields highlighted

Optimize Images for SEO

Images improve user experience. Optimized images improve page speed and rankings.

Choose the Right Image Format

  • Use JPEG for photographs

  • Use PNG for:

    • Graphics

    • Logos

    • Text-based images

    • Charts or diagrams

Reduce Image Size

  • Compress images before uploading

  • Smaller files improve page load speed

  • Faster pages rank higher in search results

Add Alt Text

Alt text (alternative text) describes your image. It helps with SEO and accessibility.

  • Keep descriptions short and clear

  • Describe what the image shows

  • Include keywords when relevant

How to Add Alt Text in Knak

  1. Select an image block

  2. Go to the right-hand settings panel

  3. Enter your alt text

    Image block selected with the alt text field visible in the right panel

Use Internal Linking

Internal links connect pages within your site. They help search engines understand your content structure.

Benefits of Internal Links

  • Improve SEO rankings

  • Help users navigate your site

  • Increase time spent on your pages

Best Practices

  • Link to high-performing pages

  • Use descriptive link text

  • Add links where they provide value


Need more help? Contact support via live chat within Knak using the chat bubble in the bottom right corner or email support@knak.com

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