About Brands
A brand stores your company's reusable design and marketing settings. These settings help keep your emails and landing pages consistent across every asset.
Each brand includes:
Logos
Color kits
Font kits
Social links
Email settings
Landing page settings
Tracking settings
This version avoids suggesting that brands are optional. It also immediately explains what a brand is and what it contains, which better prepares the reader for the setup steps that follow.
Create a Brand
Follow these steps to add a new brand to your Knak instance.
1. Open Brand Settings
Go to Admin.
Click Brands.
2. Add a New Brand
Click Add a Brand under Brand List.
3. Enter General Details
Enter your Brand Name.
Upload your Brand Logo.
4. Select Color Kits and Font Kits
Select one or more Color Kits.
Select your Font Kits.
Click Next.
Assets created with this brand automatically use the default font that you select.
Related articles:
Add Social Links
Enter your social media links.
Verify each link matches the correct social icon.
Click Next.
These links automatically populate supported social icon components.
6. Configure Email Settings
Set your default email values.
Setting | Description |
URL Parameters | Default tracking parameters added to links |
Default Language | Default language for new emails |
Email Title | Default email title |
From Name | Default sender name |
From Email | Default sender email address |
Reply-To Email | Default reply-to address |
Email Width | Default email width |
Custom Head Code | Custom HTML added to the email |
You can create multiple email presets for each brand. To prevent users from changing a setting:
Click the Lock icon beside the setting.
Save your changes.
Locked settings cannot be edited within individual emails.
7. Configure Landing Page Settings
Configure your default landing page values.
Setting | Description |
Favicon | Browser tab icon |
Header Tracking Scripts | Tracking code inserted into the page header |
Footer Tracking Scripts | Tracking code inserted before the closing body tag |
Keywords | Search keywords for the page |
Meta Tags | Additional metadata for the page |
To prevent users from changing a setting:
Click the Lock icon beside the setting.
Save your changes.
Locked settings cannot be edited within individual landing pages.
Important Notes
Unlocked brand settings apply only to newly created assets.
Existing assets do not update automatically.
Locked settings update when an existing asset is reopened.
After updating a brand, resync your email or landing page with your Marketing Automation Platform (MAP) to apply changes to live assets.
Verify Tracking
To confirm your tracking scripts are working:
Create a landing page.
Open the Info tab.
Locate the Tracking section.
Verify the tracking code appears under Header.
Need more help? Contact support via live chat using the chat bubble in the bottom right corner or email support@knak.com.