Why Use Brands?
Brands let you define reusable elements like logos, colors, fonts, social links, and tracking settings. This keeps everything on-brand across all campaigns.
How to Create a Brand
Follow these steps to add a new brand to your Knak instance.
1. Access the Brand Settings
Go to the Admin section.
Click Brands.
2. Add a New Brand
Click Add a brand under Brand List.
3. Enter General Details
Add your Brand name.
Upload your Brand logo.
4. Choose Color Kits and Font Kits
Select one or more color kits for your brand.
Pick font families for your brand.
Assets created under this brand will use the default font automatically.
5. Add Social Links
Click Next to go to the Social links section.
Add your social links. These connect with your social icons.
Click Next again when complete.
6. Configure Email Settings
Set default values for:
URL parameters
Default language
Email title
From email and name
Reply-to email
Email width
Custom head code
You can create multiple presets per brand.
Optional: Lock settings using the lock icon. Locked settings cannot be changed in emails.
7. Configure Page Settings
Add your:
Favicon
Header and footer tracking scripts
Keywords
Meta tags
Optional: Lock settings using the lock icon. Locked settings cannot be changed in landing pages.
Important Notes
These brand settings apply only to new assets if the settings are unlocked.
Older assets will not update retroactively unless the settings are locked and the asset is reopened.
To apply these changes to live assets, you must resync your email or landing page from Knak to your Marketing Automation Platform (MAP).
To confirm tracking is working:
Create a landing page.
Go to the Info tab.
Check the Tracking section under "Header."
Need more help? Contact support via live chat using the chat bubble in the bottom right corner or email support@knak.com.