Overview
Performance Insights for Salesforce Marketing Cloud lets you track email engagement metrics inside Knak after your campaigns are sent.
Once enabled, Knak pulls performance data from Salesforce Marketing Cloud multiple times each day. You can review campaign results without leaving Knak.
Available metrics include:
Total sent
Total delivered
Total opens & open rate
Total clicks and click-through rate
Total unsubscribes and unsubscribe rate
Before You Begin
Make sure you have:
Knak Administrator access
An active Salesforce Marketing Cloud integration
Required Marketing Cloud API permissions
Enable Performance Insights
Follow these steps to enable the feature.
Step 1: Open Platform Integrations
Navigate to the Admin side of your Knak instance.
Click Integrations.
Select Platforms.
Step 2. Edit Your Salesforce Marketing Cloud Integration
Locate your Salesforce Marketing Cloud integration.
Click Edit.
Step 3. Enable Performance Data
Toggle on Performance Insights.
Click Save Changes.
Important Notes
Metrics Only Apply to Future Sends
Performance metrics only appear for emails that:
Are synced successfully to Salesforce Marketing Cloud
Are sent after the feature is enabled
Historical sends are not imported retroactively.
Metrics Refresh Schedule
Knak requests updated metrics from Salesforce Marketing Cloud four times per day.
Data availability depends on Salesforce API response times.
First Send Determines Reporting
Performance Insights uses the first send associated with the asset.
This includes:
Full sends
Test sends
If you do not want a send included in reporting, disable send reports before sending the email.
Disable Reporting for a Test Send:
Disable Reporting for a Live Send:
Available Metrics
The following metrics are supported:
Metric | Description |
Total Sent | Number of emails sent |
Total Delivered | Number of emails successfully delivered |
Open Rate | Percentage of recipients who opened the email |
Click-Through Rate | Percentage of recipients who clicked a link |
Unsubscribe Rate | Percentage of recipients who unsubscribed |
How are these metrics calculated?
Open rate = Total opens / Total delivered
Click-through rate = Total clicks / Total delivered
Unsubscribe rate = Total unsubscribes / Total delivered
Where to View Performance Metrics
You can view metrics in two locations inside Knak.
Asset Tiles
Metrics appear on asset tiles in:
Studio view
Campaign view
Performance Tab in the Builder
Open an email asset.
Click the Performance tab.
FAQs
Are There Limits on Data Retrieval?
Yes. Performance data retrieval depends on the API limits configured in your Salesforce Marketing Cloud instance.
Which Emails Display Metrics?
Metrics appear for emails that:
Are synced to Salesforce Marketing Cloud
Are sent after Performance Insights is enabled
Sample emails and unsupported test sends may not display metrics because merge tags in tracking URLs require real recipient data.
Why Does Data Stop Updating After 30 Days?
Knak imports new metrics for 30 days after the first import.
This helps improve processing speed and ensures recent metrics remain up to date.
After 30 days:
Historical metrics remain visible
Metrics can still be viewed on the asset tile
Metrics remain available in the Performance tab
Can You Track Landing Page Metrics?
No. Landing page metrics are not currently supported.
As a workaround:
Create separate landing pages in Knak.
Sync both pages to your Marketing Automation Platform.
Run an A/B test within your MAP.
Need more help? Contact Support via live chat within Knak using the chat bubble in the bottom right corner or email support@knak.com