What Is Performance Insights?
Performance Insights pulls key email metrics from Account Engagement into Knak. This feature helps you review campaign performance without leaving Knak.
You can quickly monitor:
Sends
Deliveries
Opens
Clicks
Unsubscribes
Setup Performance Insights Account Engagement Video Demo
Enable Performance Insights
Only Knak Administrators can enable this feature.
Step 1: Open Platform Integrations
Log in to Knak.
Navigate to the Admin area.
Open the Integrations dropdown menu.
Select Platforms.
Step 2. Edit the Account Engagement Integration
Locate your Account Engagement integration.
Click Edit.
Step 3: Turn On Performance Data
Toggle on Performance Insights.
Click Save Changes.
Important Notes
Metrics Only Apply to Future Sends
Metrics are only available for:
Emails synced after the feature is enabled
Emails successfully synced to Account Engagement
Emails sent to real leads or members
Metrics are not available for:
Test emails
Sample sends
Metric Sync Timing
Knak requests updated metrics from Account Engagement four times each day.
You can typically expect updates around:
5:30 AM EST
11:30 AM EST
5:30 PM EST
11:30 PM EST
Actual timing depends on the Account Engagement API response time.
Available Metrics
Performance Insights includes the following metrics:
Metric | Description |
Total Sent | Total number of emails sent |
Total Delivered | Total number of delivered emails |
Total Opens | Number of email opens |
Open Rate | Percentage of delivered emails opened |
Total Clicks | Number of link clicks |
Click-Through Rate | Percentage of delivered emails clicked |
Total Unsubscribes | Number of unsubscribes |
Unsubscribe Rate | Percentage of delivered emails unsubscribed |
How are these metrics calculated?
Open rate = Total opens / Total delivered
Click-through rate = Total clicks / Total delivered
Unsubscribe rate = Total unsubscribes / Total delivered
Where to View Performance Metrics
You can view metrics in two locations inside Knak.
Asset Tiles
Metrics appear on asset tiles in:
Studio view
Campaign view
Performance Tab in the Builder
Open an email asset.
Click the Performance tab.
FAQs
Which Emails Display Metrics?
Metrics appear for emails that:
Are synced to and sent from Account Engagement
Are sent after Performance Insights is enabled
Sample emails and unsupported test sends may not display metrics because merge tags in tracking URLs require real recipient data.
Why Does Data Stop Updating After 30 Days?
Knak imports new metrics for 30 days after the first import.
This helps improve processing speed and ensures recent metrics remain up to date.
After 30 days:
Historical metrics remain visible
Metrics can still be viewed on the asset tile
Metrics remain available in the Performance tab
Can You Track Landing Page Metrics?
No. Landing page metrics are not currently supported.
As a workaround:
Create separate landing pages in Knak.
Sync both pages to your Marketing Automation Platform.
Run an A/B test within your MAP.
Need more help? Contact Support via live chat within Knak using the chat bubble in the bottom right corner or email support@knak.com