Note: This feature is currently in Alpha testing. Please reach out to spencer@knak.com if you would like to participate.
Knak's new Performance Insights features enable you to view key email metrics right in Knak!
Performance Insights (Account Engagement)
Performance Insights (Account Engagement) pulls key email metrics from Account Engagement into Knak for easy access. Gone are the days of waiting to learn how your emails performed. Once your campaign is launched from Account Engagement, you can check how it performed in Knak.
How do I enable this feature?
Knak Administrators can enable Performance Insights by following these easy steps:
Navigate to the Admin side of your Knak instance
Select Platforms under the Integrations dropdown menu
Locate your Account Engagement integration and click Edit
Under Advanced Options toggle on Turn on Performance Data and click Save
Important notes
Metrics will only be shown for emails synced and sent after this feature is enabled via the above steps.
Knak requests these metrics from Account Engagement four times per day. While we cannot guarantee how long it will take Account Engagement's API to return the data, in general, you can expect to see updated metrics around the following times (EST):
5:30 am, 11:30 am, 5:30 pm, and 11:30 pm.
What metrics are available?
Total sent
Total delivered
Total opens & open rate
Total clicks and click-through rate
Total unsubscribes and unsubscribe rate
How are these metrics calculated?
Open rate = Total opens / Total delivered
Click-through rate = Total clicks / Total delivered
Unsubscribe rate = Total unsubscribes / Total delivered
Where can I see these metrics?
Your metrics will be displayed in two places:
On the asset tile in both the Studio and campaign views
Under the Performance tab of the Knak Builder
Other FAQs
Can I see metrics for my landing pages?
Not at this time but it is something we’ll be incorporating in the future. For the time being since metrics are not available for landing pages in Knak. As a workaround you can create two separate landing pages using Knak and then sync them to your MAP in order to conduct an A/B test for the pages.
Why does data stop importing after 30 days?
To ensure that we can parse our bulk exports as efficiently as possible and deliver the most recent and relevant metrics to customers, we only import new metrics for 30 days after the first import.
After 30 days, you will still be able to view your historical metrics on the asset tile or by opening the email and viewing the Performance tab.
Which emails can I see metrics for?
You can see metrics for all emails that are synced to and sent from Account Engagement, after the date that the feature was enabled.
Need more help? Contact Support via live chat within Knak using the chat bubble in the bottom right corner or email support@knak.com