Note: This feature is currently in Alpha testing. Please reach out to spencer@knak.com if you would like to participate.
Knak's new Performance Insights features enable you to view key email metrics right in Knak!
Knak Performance Insights
Knak Performance Insights utilizes a tracking pixel added to your email at the time of sync to collect valuable performance metrics about your email and displays them conveniently within the Knak platform.
How do I enable this feature?
Knak Administrators can enable Performance Insights by following these easy steps:
Navigate to the Admin side of your Knak instance
Select Settings under the Company dropdown menu
Scroll down to Sync and toggle on Knak Tracking Pixel
Note: Once enabled, you can control whether tracking pixels are applied to emails in all brands or only a select few.
What metrics are available?
Total confirmed opens
Confirmed opens take into account Apple MPP-impacted opens to provide you with more accurate data
Dark mode vs light mode opens
Email client breakdown
Mobile vs desktop breakdown
Where can I see these metrics?
Your metrics will be displayed in two places:
On the asset tile in both the Studio and campaign views
Under the Performance tab of the Knak Builder
Other FAQs
Can I see metrics for my landing pages?
Not at this time but it is something we’ll be incorporating in the future. For the time being since metrics are not available for landing pages in Knak as a workaround you can create two separate landing pages using Knak and then sync them to your MAP in order to conduct an A/B test for the pages.
Which emails can I see metrics for?
You can see metrics for all emails that are synced to and sent, after the date that the feature was enabled.
How will this impact my use of Performance Insights (Marketo)?
If you already have Performance Insights (Marketo) enabled, you'll see all of the key tracking pixel metrics plus the metrics available from Marketo.
For more information on Performance Insights (Marketo), check out the help article!
Need more help? Contact Support via live chat within Knak using the chat bubble in the bottom right corner or email support@knak.com