Knak's new Performance Insights features enable you to view key email metrics right in Knak!
Knak Performance Insights
Knak Performance Insights utilizes a tracking pixel added to your email at the time of sync to collect valuable performance metrics about your email and displays them conveniently within the Knak platform.
How do I enable this feature?
Knak Administrators can enable Performance Insights by following these easy steps:
Navigate to the Admin side of your Knak instance
Select Settings under the Company dropdown menu
Scroll down to Sync and toggle on Knak Tracking Pixel
Note: Once enabled, you can control whether tracking pixels are applied to emails in all brands or only a select few.
What metrics are available?
Total confirmed opens
Confirmed opens take into account Apple MPP-impacted opens to provide you with more accurate data
❌ Dark mode vs light mode opens ❌
This has been temporarily removed
Email client breakdown
Mobile vs desktop breakdown
Where can I see these metrics?
Your metrics will be displayed in two places:
On the asset tile in both the Studio and campaign views
Under the Performance tab of the Knak Builder
Other FAQs
Can I see metrics for my landing pages?
Not at this time but it is something we’ll be incorporating in the future. For the time being since metrics are not available for landing pages in Knak as a workaround you can create two separate landing pages using Knak and then sync them to your MAP in order to conduct an A/B test for the pages.
Which emails can I see metrics for?
You can see metrics for all emails that are synced and sent, after the date that the feature was enabled.
How will this impact my use of MAP Performance Insights (Marketo, SFMC, or Account Engagement)?
If you already have MAP Performance Insights enabled (Marketo, SFMC, or Account Engagement), you'll see all of the key tracking pixel metrics plus the metrics available from your MAP.
If I have the Knak Performance Tracking Pixel enabled, and the Performance Insight Feature enabled for my MAP (Marketo/SFMC/Account Engagement) will all the metrics show for my MAP and also the Knak Tracking Insights? Or will any of the metrics be overridden?
You will see both sets of metrics displaying in the performance section for metrics from your particular MAP as well as your Knak Tracking Pixel metrics! the only one that gets overridden is the open rate which it will use the tracking pixel data for.
For more information on MAP Performance Insights, check out the following help articles!
Need more help? Contact Support via live chat within Knak using the chat bubble in the bottom right corner or email support@knak.com