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Brand Voice

Customize how Knak AI creates content to match your brand’s personality and tone.

Updated over 2 weeks ago

What Is Brand Voice?

The Brand Voice tool ensures that all AI-generated content in Knak reflects your brand’s personality. This helps keep your messaging consistent across emails and campaigns.

*Currently in Beta. If you would like to get early access to this feature and participate in Beta testing, please reach out to kate.mosley@knak.com.*


How Brand Voice Works

Brand Voice integrates with Knak AI Assistants. It currently supports the AI Subject & Preview Text Assistant, and the AI Text Generation Assistant.

You can prompt the assistant to tweak tone or language anytime.


How To Set Up Brand Voice

You must enable Knak AI to access Brand Voice settings.

Step 1: Add a Brand Voice

  1. Go to your Brands setup page.

  2. Click Create Brand Voice.

Step 2: Choose Attributes and Add Rules

  1. Select 4–7 personality attributes that match your brand.

  2. Add Brand Voice Rules that you would like to apply to any AI-generated content

Step 3: Preview

  • Click Preview Brand Voice to view a sample of how your content will sound for text generation or subject lines

Step 4: Save Your Work

  • Click Save Brand Voice to confirm changes.


Selecting Brand Voices

When editing your brand:

  • Select the Brand Voices you wish to have available to use within each Brand

  • Click Set as Default to determine which brand voice will be applied to any asset as the default, and can be changed within the asset

Tip: you can clone an existing one to save time of you only want to make small changes

Changing Brand Voices

When editing your asset:

  • From the info tab, view the applied brand voice and switch to any other selected for that brand by using the drop-down menu

  • When using the AI Assistants, you can view which brand voice is selected for the asset:


Need more help? Contact support via live chat using the chat bubble in the bottom right corner or email support@knak.com.

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