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Brand Voice

Customize how Knak AI creates content to match your brand’s personality and tone.

Updated over a week ago

What Is Brand Voice?

The Brand Voice tool ensures that all AI-generated content in Knak reflects your brand’s personality. This helps keep your messaging consistent across emails and campaigns.

*Currently in Beta. If you would like to get early access to this feature and participate in Beta testing, please reach out to kate.mosley@knak.com.*


How Brand Voice Works

Brand Voice integrates with Knak AI Assistants. It currently supports the AI Subject & Preview Text Assistant.

When generating subject lines and preview text:

  • The assistant analyzes your email

  • It applies your selected brand tone and personality

  • It generates 5 on-brand suggestions

You can prompt the assistant to tweak tone or language anytime.


How To Set Up Brand Voice

You must enable Knak AI to access Brand Voice settings.

Step 1: Add a Brand Voice

  1. Go to your Brands setup page.

  2. Click Add a Brand Voice.

Brand voice tab under the brand section in the admin side of the platform

Step 2: Choose Attributes

  1. Select 4–7 personality attributes that match your brand.

  2. Add Brand Voice Rules

  3. Click Generate Preview to see how your content will sound.

  4. Click Save Brand Voice.

Brand Voice Attribute Selection and Brand Voice Rules section

Step 3: Update and Preview

  • Adjust attributes anytime.

  • Click Refresh Preview to see updated content.

Brand Voice Preview loading screen with subject line section selected

Step 4: Save Your Work

  • Click Save to confirm changes.


Using Saved Brand Voices

When editing your brand:

  • Choose from your saved Brand Voices.

  • Or create a new one to match a specific campaign or segment.

Finished Brand voice selection in brand settings

Need more help? Contact support via live chat using the chat bubble in the bottom right corner or email support@knak.com.

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