A tracking link is a URL with additional parameters to monitor and analyze user engagement. Tracking URLs can help you measure the effectiveness of your marketing campaigns.

Element Attributes - when editing an element in the builder, you can find the "Platform Link Tracking" section under the element attributes menu on the right hand side.

Mini Editor Insert Link Option - after adding a text element in the asset, you can use the mini editor to insert a link to hyperlink specific text characters. In the "Insert a link" pop up modal, you can select the link tracking dropdown to add a link tracking.

Alias - an alias is a custom, user-friendly identifier assigned to a tracked URL. It acts as a shortcut or custom name that redirects to the original link while allowing analytics tools to track engagement.

Category - link categories are a useful way to segment your recipients by their response to certain kinds of links.

Label - these are system-based labels that you assign to hyperlinks in your assets. Having your links labeled enables you to categorize the links that you want grouped for easier management.

Each MAP supports different link tracking parameters. Please refer to the table below for more information on which type of link parameter option is best to use depending on your current MAP.