⚠️ Feature availability: If you do not see this feature in the builder, contact Knak Support to enable Platform Link Tracking for your company account.
What Is a Tracking Link?
A tracking link is a URL with additional parameters. These parameters help monitor user engagement.
Tracking links allow you to:
Measure campaign performance
Track user clicks and engagement
Categorize links for reporting
Analyze results in your Marketing Automation Platform (MAP)
Add Link Tracking in Knak
You can add link tracking in two places in the builder:
Element Attributes
Mini Editor Link Settings
Add Tracking Using Element Attributes
Use this method when editing elements such as buttons or images.
Open your asset in the Knak Builder.
Select the element that contains the link.
Open the Element Attributes panel on the right side.
Locate the Platform Link Tracking section.
Add the tracking parameters you want to use.
Add Tracking Using the Popup Editor
Use this method when linking text inside a Text Element.
Add or select a Text Element in your asset.
Highlight the text you want to link.
Click the Insert Link icon in the mini editor.
Enter your URL in the link field.
Open the Link Tracking dropdown.
Select the tracking parameters you want to apply.
Link Tracking Parameter Options
Knak supports several tracking parameters that help organize and analyze your links.
Alias
An Alias is a custom identifier assigned to a tracked link.
It acts as a shortcut name for the URL.
Analytics tools use this identifier to track engagement.
Example uses:
Track button clicks
Identify specific campaign links
Simplify reporting
Category
A Category groups links by type or campaign purpose.
This parameter helps segment recipients based on the links they click.
Example categories:
Product
Webinar
Resource
Demo
Label
A Label is a system-based identifier applied to hyperlinks.
Labels allow you to group and manage links inside your assets.
Benefits include:
Easier link organization
Better reporting in your MAP
Consistent naming across campaigns
Link Tracking by Marketing Automation Platform (MAP)
Different Marketing Automation Platforms support different tracking parameters.
Use the table below to understand which parameters apply to your platform.
MAP | Link tracking | 🚫 Disable Link Tracking |
Marketo |
| Add class=”mktNoTrack” for Emails and class="mchNoDecorate" for LPs |
Eloqua | Eloqua uses the elqTrack=true link param, which we add to all links by default. | The "elqTrack" link param will not be added. |
Pardot AE | Pardot tracks all links by default. |
|
Responsys | Label field in Knak adds entry to link table on sync with label=value |
|
SFMC | Alias field in Knak adds alias="value" to <a> |
|
Adobe Campaign Classic | Label field in Knak adds entry to link table on sync with label=value. Category field sets catergory=value on link table entry |
|
Acoustic | Label field adds name=value attribute to <a> |
|
Best Practices for Link Tracking
Follow these guidelines for consistent tracking:
Use clear aliases for campaign links.
Apply categories to group related links.
Use labels for consistent reporting.
Keep naming conventions consistent across campaigns.
This approach improves analytics and reporting inside your MAP.
Need more help? Contact support via live chat using the chat bubble in the bottom right corner or email support@knak.com.