This feature is in Beta Testing. Please reach out to grace.lee@knak.com to request access.
Overview
Custom Links let you create reusable URLs that marketers can personalize without editing the URL manually.
Instead of creating multiple versions of the same link, you can build one Custom Link. Configure variables once. Select values when you use the link in an email or landing page.
Custom Links help you:
Personalize destination experiences
Support soft-login experiences
Route users to region-specific content
Reduce manual URL creation
Improve consistency across campaigns
Video Demo
What Are Custom Links?
Custom Links are reusable URLs that use variables to personalize a destination. Instead of creating multiple versions of the same URL, you can create one Custom Link and configure variable values when you use it.
You can create variables as:
Text - enter custom values manually
Dropdown - select from predefined options
When you select a Custom Link in the Knak Builder, Knak uses the chosen variable values to generate the final destination URL.
When to Use Custom Links
Use Custom Links when you need to personalize where users go after clicking a link.
Common use cases include:
Directing users to region-specific content
Creating personalized resource links
Supporting soft-login experiences
Routing users based on campaign type
Personalizing tracking parameters
Managing URLs across multiple marketing platforms
Example
Instead of creating separate URLs for North America, Europe, or Asia Pacific audiences, create one Custom Link. Allow marketers to choose the appropriate region when building the campaign.
This approach reduces manual work. It also makes URLs easier to maintain as campaigns grow.
Create a Custom Link
Custom Links are available from the Admin area.
From the left navigation, click Custom Links.
Step 1: Create a Custom Link
Click the Create Custom Link button.
Enter a Name.
Enter a Description.
Naming Best Practices:
Marketers only see the Custom Link name when selecting a link destination. Use clear names that describe the intended use case.
Examples:
Resource Center Link
Regional Event Registration
Soft Login Destination
Step 2: Add Variables
Variables control how the destination URL changes.
Click Add Variable.
Select a variable type:
Text
Dropdown
Enter a variable name.
Set a default value.
Example: Dropdown Variable
A Region dropdown lets marketers select from predefined options while storing the value used in the generated URL.
Label (Displayed to Marketers) | Value (Used in URL) |
North America |
|
Europe |
|
Latin America |
|
Asia Pacific |
|
Example: Text Variable
A Text variable lets marketers enter a custom value when configuring the link.
Label | Example Value |
UTM Source |
|
Step 3: Configure the Destination URL
Enter the base URL.
Click the + icon.
Insert the required variables.
Step 4: Configure an Integration
Locate the Integration setting.
Select Default or choose a connected Marketing Automation Platform (MAP).
Step 5: Save the Custom Link
Review your configuration.
Click Create Custom Link.
The Custom Link is now available in the Knak Builder!
Manage Existing Custom Links
You can update Custom Links at any time.
To Edit a Custom Link
From the left navigation, select Custom Links.
Click the Edit icon to open an existing Custom Link.
Update variables, integrations, or destination URLs.
Click Update Custom Link.
Delete a Custom Link
From the left navigation, select Custom Links.
Click the trash icon next to the Custom Link you want to delete.
Confirm the deletion.
Use Custom Links in Emails and Landing Pages
After creating a Custom Link, you can use it in your emails and landing pages.
To Add a Custom Link
Open an Email or Landing Page.
Select a button or hyperlink.
Open the link settings.
Change the link type from Open Webpage to Custom Links.
Select a Custom Link under the Link Destination dropdown.
Adjust the link variable values as needed.
Save your changes.
Preview the Generated URL
After selecting variable values, you can preview the final URL that will be generated.
Configure the Custom Link.
Select values for each variable.
Review the generated URL.
Click Copy Link to copy the generated URL.
Use the copied URL to:
Verify that variables were populated correctly.
Test the destination experience.
Share the generated URL with other tools if needed.
Best Practices
Use drop-downs for values like region or plan type to standardize inputs.
Always set default values to ensure links function even without manual input.
Name variables clearly so the whole team understands their purpose.
Preview personalized links before sending your campaign.
Need more help? Contact support via live chat within Knak using the chat bubble in the bottom right corner or email support@knak.com.