This feature is in Beta Testing. Please reach out to grace.lee@knak.com to request access.
Overview
Dynamic Links give you a flexible way to personalize URLs in emails and landing pages.
Instead of creating multiple versions of a link for different audiences or regions, you can build one reusable Dynamic Link that adapts based on selected variables.
Dynamic Links help you:
Personalize destination experiences
Support soft-login experiences
Route users to region-specific content
Reduce manual URL creation
Improve consistency across campaigns
Video Demo
What Are Dynamic Links?
Dynamic Links are reusable URLs that use variables to personalize a destination. Instead of creating multiple versions of the same URL, you can create one Dynamic Link and configure variable values when you use it.
You can create variables as:
Text — enter custom values manually
Dropdown — select from predefined options
When you select a Dynamic Link in the Knak Builder, Knak uses the chosen variable values to generate the final destination URL.
When to Use Dynamic Links
Use Dynamic Links when you need to personalize where users go after clicking a link.
Common use cases include:
Directing users to region-specific content
Creating personalized resource links
Supporting soft-login experiences
Routing users based on campaign type
Personalizing tracking parameters
Managing URLs across multiple marketing platforms
Example
Instead of creating separate URLs for North America, EMEA, and APAC audiences, you can create one Dynamic Link and allow marketers to select the appropriate region.
This approach reduces manual work. It also makes URLs easier to maintain as campaigns grow.
How to Create a Dynamic Link
Dynamic Links are available on the Admin side of the platform. From the left navigation, select Dynamic Links.
Step 1: Create a Dynamic Link
Click Create Dynamic Link.
Enter a Name.
Enter a Description.
Naming Best Practices:
Marketers only see the Dynamic Link name when selecting a link destination. Use clear names that describe the intended use case.
Examples:
Resource Center Link
Regional Event Registration
Soft Login Destination
Step 2: Configure Variables
Variables control how the destination URL changes.
Click Add Variable.
Select a variable type:
Text
Dropdown
Enter a variable name.
Set a default value.
Example
You can use a dropdown variable to provide marketers with predefined options.
For example, a Region variable might include:
North America
Europe
Latin America
Asia Pacific
Step 3: Configure the Destination URL
Enter the base URL.
Click the + icon.
Insert the required variables.
Step 4: Configure an Integration
Locate the Integration setting.
Select Default or choose a connected Marketing Automation Platform (MAP).
Step 5: Save the Dynamic Link
Review your configuration.
Click Create Dynamic Link.
The Dynamic Link is now available in the Knak Builder!
Manage Existing Dynamic Links
You can update Dynamic Links at any time.
To Edit a Dynamic Link
From the left navigation, select Dynamic Links.
Click the Edit icon to open an existing Dynamic Link.
Update variables, integrations, or destination URLs.
Click Update Dynamic Link.
Delete a Dynamic Link
From the left navigation, select Dynamic Links.
Click the trash icon next to the Dynamic Link you want to delete.
Confirm the deletion.
Use Dynamic Links in Emails and Landing Pages
After creating a Dynamic Link, you can use it in your emails and landing pages.
To Add a Dynamic Link
Open an Email or Landing Page.
Select a button or hyperlink.
Open the link settings.
Change the link type from Open Webpage to Dynamic.
Select a Dynamic Link under the Link Destination dropdown.
Configure the link variable values.
Save your changes.
Preview the Generated URL
After selecting variable values, you can preview the final URL that will be generated.
Configure the Dynamic Link.
Select values for each variable.
Review the generated URL.
Click Copy Link to copy the generated URL.
Use the copied URL to:
Verify that variables were populated correctly.
Test the destination experience.
Share the generated URL with other tools if needed.
Best Practices
Use drop-downs for values like region or plan type to standardize inputs.
Always set default values to ensure links function even without manual input.
Name variables clearly so the whole team understands their purpose.
Preview personalized links before sending your campaign.
Need more help? Contact support via live chat within Knak using the chat bubble in the bottom right corner or email support@knak.com.