This feature is currently in Alpha Testing; to get early access, please contact kate.mosley@knak.com
Dynamic Links give marketers a powerful, flexible way to personalize URLs in emails and landing pages. Instead of creating multiple versions of a link for different audiences or regions, you can build one smart, reusable Dynamic Link that automatically adapts based on variables like region, campaign type, or login preference.
These links are easy to set up in Admin Settings and effortless to use in the Knak Builder, helping teams launch personalized campaigns faster and more consistently.
What Are Dynamic Links?
Dynamic Links are smart URLs that use variables to personalize parts of the link when your campaign is sent.
You can define variables as:
Free-form text – marketers manually type in the value
Drop-downs – predefined values selected from a list
When your campaign is sent, Knak automatically replaces the variables with their selected values to generate a unique link for each recipient.
When to Use Dynamic Links
Dynamic Links are ideal for:
Soft logins or personalized redirects
Regional or language-specific pages
Campaign types (demo, trial, webinar, etc.)
Tracking links or UTM (Urchin Tracking Module) parameter personalization
Multi-environment or portal-based campaigns
How to Set Up Dynamic Links (For Admins)
Dynamic Links are created and managed in Admin Settings > Dynamic Links.
Steps to create a Dynamic Link:
Click on Create Dynamic Link to get started
Add a Name and Description
Clearly label the link and include a short description for your team. Note - Marketers will only view the name when selecting the right Dynamic Link to use.
Add Variables
Choose a variable type (Text or Dropdown)
Set a default value to ensure the link always works
Add the Link Destination
Enter the base URL
Use the + icon to insert variables into the URL
Example:
https://example.com/?region={{region}}&campaign={{campaign_type}}
5. Edit or Delete Variables
Use the icons next to each variable to make changes or remove them.
6. Save Your Dynamic Link
Click Create Dynamic Link to save. It will now appear in the Knak Builder.
How to Use Dynamic Links in the Knak Builder
Once a Dynamic Link is set up, any marketer can use it directly in the Knak Builder.
To use a Dynamic Link:
Select a button or hyperlink in your email or landing page.
In the link options, choose Dynamic from the Link Type dropdown.
Select the Dynamic Link you want to use from the Link Destination List.
Enter or confirm the Link Variable values
Preview the final link by clicking the copy button on the Generated path - this will include all of the chosen variables
When the campaign is sent, Knak inserts the selected values - creating fully personalized links automatically.
Best Practices
Use drop-downs for values like region or plan type to standardize inputs.
Always set default values to ensure links function even without manual input.
Name variables clearly so the whole team understands their purpose.
Preview personalized links before sending your campaign.
Need more help? Contact support via live chat within Knak using the chat bubble in the bottom right corner or email support@knak.com