Before You Begin

Before configuring Dynamic Content, you must:

Connect and configure your Responsys integration in Knak.
Ensure your Responsys campaign includes the required profile fields or profile extensions.

Once the integration is connected, you can enable Dynamic Content and configure merge tags for audience personalization.

Enable Dynamic Content for Responsys

Enable Dynamic Content in your Responsys integration settings before building personalized email content.

Steps

Navigate to Admin → Integrations → Platforms
Open Responsys Integration Settings
Select Enable Dynamic Content

Configure Merge Tags

Dynamic Content uses merge tags to evaluate audience data and determine which content variation to display.

Access Merge Tag Settings

Open Admin.
Click Integrations > Platforms > Merge Tags.
Create a new merge tag or edit an existing one.
Enter a Display Name.
Enter the Responsys merge tag value.
Click Save.

Example Merge Tags

Attribute	Merge Tag
First Name	`${FIRST_NAME}`
Country	`${COUNTRY}`
Customer ID	`${CUSTOMER_ID}`

Use Profile Extensions

Responsys Profile Extensions can also be used for Dynamic Content segmentation.

Use the following format:

${PET.FIELD_NAME}

Where:

PET is the Profile Extension table name.
FIELD_NAME is the field within the Profile Extension.

Example:

${PET.CELL_CODE}

Responsys merge tags set up in the admin > integrations > merge tags section of the platform

Learn more about merge tag configuration:

➡️ No-Code and Multi-Map Merge Tags

Important Considerations

Profile Fields and Profile Extensions Must Be Available in the Campaign

Before syncing your email, ensure that any profile fields or profile extension fields used by your merge tags are available and configured on the Responsys campaign.

If a merge tag references a field that is not available in the campaign, the sync fails.

For example:

${FIRST_NAME} requires a matching Profile field.
${PET.CELL_CODE} requires a matching Profile Extension field.

Verify that all required fields are configured in Responsys before syncing your email.

Next Steps

Your Responsys integration is now configured for Dynamic Content.

The process for creating and managing Dynamic Content in Knak is the same across all supported integrations.

Use the resources below to learn how to create audience segments, add Dynamic Content to emails, and manage Dynamic Content experiences in Knak.

Add Dynamic Content to Emails

Learn how to:

Add Dynamic Content to content blocks
Add Dynamic Content at the email level
Prioritize audience segments
Preview Dynamic Content in Knak
Remove Dynamic Content from content blocks

➡️ Add Dynamic Content to Emails

Create And Use Global and Local Segments

Learn how to:

Understand the differences between Global and Local Segments
Create Global Segments and Local Segments
Define segment rules and conditions
Review segmentation examples and use cases

➡️ Dynamic Content | Global and Local Segments

Section-Level Dynamic Content

Responsys supports Section-Level Dynamic Content. Use this feature to show or hide entire email sections for specific audiences.

Learn how to:

Apply Dynamic Content to email sections
Manage audience-specific section variations
Understand how Section-Level Dynamic Content interacts with existing Dynamic Content rules

➡️ Section-Level Dynamic Content

Need more help? Contact Support via live chat within Knak using the chat bubble in the bottom right corner or email support@knak.com

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