Use Dynamic Content with Responsys to personalize your emails. This guide outlines how to enable and manage the feature.
Enable Dynamic Content for Responsys
1. Go to your Responsys integration settings.
2. Check the Enable Dynamic Content box.
Setting up Merge Tags
Dynamic Content in Knak is based on Merge Tags. Ensure you set up your Responsys merge tags in Knak before building Dynamic Content. Check out this article to learn more about merge tags.
Profile Extensions
Knak supports Profile Extensions as well. To leverage these, just make sure you prepend the Profile Extension Table name to the variable.
In this case, our Profile Extension Table name is PET. We can access fields on it by using ${PET.FIELD_NAME}
Creating Dynamic Content
1. Click the element you want to personalize.
2. Click Add Dynamic Content.
3. Select the cog button to create a new local segment in your asset, or to select a global segment. Check out this article for how to create a global segment.
4. Create a new segment using merge tag logic.
5. Apply segment-specific content in the WYSIWYG (What You See Is What You Get) editor.
Syncing to Responsys
Because of the amount of work that needs to go into the list and data preparation prior to syncing, Knak requires Responsys users to prepare the campaign in Responsys prior to syncing from Knak.
1. In Knak, start the sync process by pressing the "Publish" menu and clicking "Sync"
2. Select the campaign in Responsys to sync with.
3. Choose one of the following:
Let Knak auto-generate the link table.
Use the existing link table in Responsys.
Note: You will need to ensure that any Merge Tags used in the email are available and set up on the campaign through Profiles and Profile Extensions, or else the sync will error out.
For example:
If you use the ${FIRST_NAME} Merge Tag and the Profile doesn’t have that field, it will error out.
If you use ${PET.CELL_CODE} and there is no Profile Extension set up on the campaign with that field in it, it will error out.
Need more help? Contact Support via live chat within Knak using the chat bubble in the bottom right corner or email support@knak.com