Overview
Knak supports two formats for Eloqua merge tags. The correct format depends on where you use the merge tag.
Location | Format to use | What happens |
Email body |
| Knak converts the shorthand merge tag into the Eloqua format during export. |
Subject line |
| Eloqua resolves the field directly. No conversion occurs. |
Preview text |
| Eloqua resolves the field directly. No conversion occurs. |
Important: Use %{eloqua_FirstName} only in the email body. Use FirstName in the subject line and preview text.
Why the Format Changes
The email body is processed differently than the subject line and preview text.
When you use %{eloqua_FirstName} in the email body, Knak converts it into the format Eloqua requires during export.
Subject lines and preview text are plain text fields. Knak does not convert merge tags in these fields. If you use %{eloqua_FirstName}, Eloqua displays it as plain text instead of replacing it with the recipient's first name.
Troubleshooting
If a merge tag appears as plain text in the subject line or preview text:
Replace
%{eloqua_FirstName}withFirstName.Export or sync the email again.
Send a test email from Eloqua to confirm the personalization resolves correctly.
Need more help? Contact support via live chat using the chat bubble in the bottom right corner or email support@knak.com.