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Performance Insights

Learn how to set up and use Knak Performance Insights

Spencer Bull avatar
Written by Spencer Bull
Updated over a month ago

Note: This feature is currently in Beta testing. Please reach out to your CSM if you would like to participate.

Knak's new Performance Insights feature enables you to view key email metrics right in Knak!

Performance Insights (Marketo)

Performance Insights (Marketo) pulls key email metrics from Marketo into Knak for easy access. Gone are the days of waiting to learn how your emails performed. Once your campaign is launched from Marketo, you can check how it performed in Knak.

How do I enable this feature?

Knak Administrators can enable Performance Insights by following these easy steps:

  1. Navigate to the Admin side of your Knak instance

  2. Select Platforms under the Integrations dropdown menu

  3. Locate your Marketo integration and click Edit

  4. Under Advanced Options toggle on Turn on Performance Data and click Save

Important notes

  1. Metrics will only be shown for emails synced and sent after this feature is enabled via the above steps.

  2. Ensure that your Marketo API user role (that you used to set up your original Marketo integration) has the "Read-Only Activity" permission enabled.


What metrics are available?

  • Total sent

  • Total delivered

  • Total opens & open rate

  • Total clicks and click-through rate

  • Total unsubscribes and unsubscribe rate


How are these metrics calculated?

  • Open rate = Total opens / Total delivered

  • Click-through rate = Total clicks / Total delivered

  • Unsubscribe rate = Total unsubscribes / Total delivered


Where can I see these metrics?

Your metrics will be displayed in two places:

  1. On the asset tile in both the Studio and campaign views

  2. Under the Performance tab of the Knak Builder


Other FAQs

Can I see metrics for my landing pages?

Not at this time but it is something we’ll be incorporating in the future.

Why does data stop importing after 30 days?

To ensure that we can parse our bulk exports as efficiently as possible and deliver the most recent and relevant metrics to customers, we only import new metrics for 30 days after the first import.

After 30 days, you will still be able to view your historical metrics on the asset tile or by opening the email and viewing the Performance tab.

Which emails can I see metrics for?

You can see metrics for all emails that are synced to and sent from Marketo, after the date that the feature was enabled.

Will Knak impact my Marketo Builk API Export limit?

In short, no. By default, Marketo customers have a 500 MB limit for Bulk API Export data. Our feature is set up to automatically stop importing data once we hit 50% of that daily limit (250 MB). We will continue to import and backfill data the following day (up to 250 MB).

Can I increase my default Knak cutoff limit past 250 MB?

Yes, your CSM is able to change your cutoff limit if you would like. You can confirm your current Marketo Bulk API Export daily limit by following these steps.

If you need a higher default limit for your Marketo Bulk API Export, please contact Marketo support for pricing.


Need more help? Contact Support via live chat within Knak using the chat bubble in the bottom right corner or email support@knak.com

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