Why Brand Voice Matters

Small word choices can change how your brand is perceived:

"Start free trial" sounds clear. "Embark your journey" feels vague.
"Get instant access" is direct. "Unlock powerful capabilities" is fluffy.
"Use SmartBuilder" is confident. "Try smartbuilder" feels off-brand.

These small differences affect trust and consistency. They also help your team and Knak AI Assistant create content that truly sounds like your brand.

What Knak AI Brand Rules Help You Do

Set brand rules in Knak AI to:

Match your voice. Tone and word choice feel intentional, not generic.
Avoid common writing issues. Passive voice, off-brand terms, and incorrect product names are automatically flagged.
Save editing time. Set the rules once. Knak AI applies them every time.

Before You Begin

Check with your marketing or brand team for any existing voice guidelines. Even a short list in a document or slide can help.

No brand guide? No problem. You can start with just a few simple rules.

Step 1: Set Your Brand Tone

Choose up to 7 traits to describe your tone. These traits guide how Knak AI writes subject lines, preview text, and body content.

Personality Options

Approachable, Casual, Clever, Conservative, Conversational
Distanced, Dry, Familiar, Formal, Friendly, Funny
Irreverent, Playful, Professional, Sarcastic, Witty

Tone Options

Analytical, Aspirational, Authoritative, Concise, Confident
Dynamic, Empowering, Informative, Journalistic, Motivating
Objective, Persuasive, Serious, Straightforward, Supportive, Trustworthy

Step 2: Add Writing Prompts That Match Your Brand

Create prompts that enforce tone, grammar, and word use. Add these under Brand Voice Rules in the Brands section.

Sample Rules to Use or Adapt

1. Use plain, precise language

✅ “You can build and send your campaign in under 10 minutes.”
❌ “Unlock revolutionary workflow efficiencies in record time.”

2. Avoid banned words

Avoid: "journey," "unlock," "unleash," "tailored"
✅ "Use real-time data to improve results."

3. Focus on benefits

✅ “Personalized subject lines help improve open rates.”
❌ “We offer dynamic fields and segmentation tools.”

4. Be confident

✅ “This integration speeds up your workflow.”
❌ “We believe this integration might improve your process.”

5. Use product names correctly

✅ SmartBuilder ❌ smartbuilder
✅ Campaign Analytics ❌ campaign analytics
✅ QuickSend ❌ Quicksend

6. Use active voice

✅ “The campaign manager reviews each email.”
❌ “Each email is reviewed by the campaign manager.”

7. Use the Oxford comma

✅ “The builder is fast, intuitive, and flexible.”
❌ “The builder is fast, intuitive and flexible.”

8. Add commas around extra phrases

✅ “The team, which launched three campaigns, saw results.”

9. Separate complete sentences correctly

✅ “The test ran successfully, and the results were positive.”
❌ “The test ran successfully, the results were positive.”

10. Use colons for lists

✅ “The tool includes: real-time analytics, email previews, and blocks.”

11. Use en-dashes for ranges

✅ “Available August 1–15” ❌ “Available August 1-15”

Step 3: Try It Out in the Preview

Use the AI preview to test your settings. Knak AI will apply your tone and rules in real-time.

Prompt Examples

Polished & Consistent

“Use SmartBuilder and Campaign Analytics with exact spelling. Use Oxford commas and active voice. Refer to modules as ‘Design Blocks,’ not templates.”

Simple & Direct

“Use plain language. Avoid ‘solutions,’ ‘unlock,’ or ‘powerful features.’ Focus on what users can do. Say ‘email builder’ instead of ‘modular platform.’”

Technical & Authoritative

“Use precise language. Speak to a technical audience. Avoid buzzwords. Be confident and accurate with terms like ‘API-first’ or ‘real-time sync.’”

Need Help Defining Your Voice?

Use these tips to clarify what matters most:

Analyze past content. Upload past emails to see tone and patterns.
Track repeated edits. Turn common fixes into prompts.
Get peer feedback. Ask, “Does this sound like us?”
Compare examples. Look at on-brand vs. off-brand writing side-by-side.
Use existing materials. Pull tone ideas from brand decks or docs.

Keep Prompts Working Over Time

Start with 5–10 simple rules.
Keep each prompt focused.
Save your most-used prompts.
Update as your brand evolves.

Ready to Set Up Brand Voice?

Clear tone settings and smart prompts help your content stay consistent and sound like your brand across every message. Create my Brand Voice in Knak.