Overview
Knak's Artificial Intelligence (AI) Brand Voice helps your AI-generated content sound like your brand. Small word choices change how people see your brand. Clear settings help Knak AI make the right choices every time.
Use Brand Voice to:
Match your brand’s tone and writing style.
Flag passive voice, off-brand terms, and incorrect product names.
Cut down on editing. The same rules apply to every AI-generated message.
Demo Video
Why Brand Voice Matters
Small word choices can change how people perceive your brand.
✅ On-brand Examples
Start free trial — Clear, direct, and tells you exactly what to do.
Get instant access — Focuses on the benefit in simple language.
Use SmartBuilder — Uses the correct product name and sounds confident.
❌ Off-brand Examples
Embark your journey — Vague and generic. It does not explain the action.
Try smartbuilder — Uses incorrect product capitalization and sounds less confident.
Unlock powerful capabilities — Relies on buzzwords instead of explaining the benefit.
These small differences build trust, reinforce your brand voice, and help Knak AI Assistant generate content that sounds like your brand every time.
What Knak AI Brand Voice Helps You Do
Use Brand Voice settings to:
Match your brand's tone and writing style.
Flag passive voice, off-brand terms, or incorrect product names automatically.
Reduce editing time by applying the same rules to every AI-generated message.
Before You Begin
Check whether your marketing or brand team already has brand guidelines. Even a short document or slide deck can provide useful direction.
If you do not have a brand guide, you can still create an effective Brand Voice by starting with a few simple rules.
Step 1: Set Your Brand Tone
Choose up to 7 traits to describe your tone. These traits guide how Knak AI writes subject lines, preview text, and body content.
Personality Options
Personality Options
Approachable
Casual
Clever
Conservative
Conversational
Distanced
Dry
Familiar
Formal
Friendly
Funny
Irreverent
Playful
Professional
Sarcastic
Witty
Tone Options
Tone Options
Analytical
Aspirational
Authoritative
Concise
Confident
Dynamic
Empowering
Informative
Journalistic
Motivating
Objective
Persuasive
Serious
Straightforward
Supportive
Trustworthy
Step 2: Add Writing Prompts That Match Your Brand
Create prompts that enforce tone, grammar, and word use. Add these under Brand Voice Rules in the Brands section.
Sample Rules
Use these rules as they are, or change them to fit your brand.
1. Use plain, precise language.
Do: “You can build and send your campaign in under 10 minutes.”
Don’t: “Unlock revolutionary workflow efficiencies in record time.”
2. Avoid banned words like “journey,” “unlock,” “unleash,” and “tailored.”
Do: “Use real-time data to improve results.”
Don’t: “Unlock tailored insights on your data journey.”
3. Focus on benefits.
Do: “Personalized subject lines help improve open rates.”
Don’t: “We offer dynamic fields and segmentation tools.”
4. Be confident.
Do: “This integration speeds up your workflow.”
Don’t: “We believe this integration might improve your process.”
5. Use product names correctly.
Do: SmartBuilder, Campaign Analytics, QuickSend
Don’t: smartbuilder, campaign analytics, Quicksend
6. Use active voice. In active voice, the subject does the action.
Do: “The campaign manager reviews each email.”
Don’t: “Each email is reviewed by the campaign manager.”
7. Use the Oxford comma. This is the comma before “and” in a list.
Do: “The builder is fast, intuitive, and flexible.”
Don’t: “The builder is fast, intuitive and flexible.”
8. Put commas around extra details.
Do: “The team, which launched three campaigns, saw results.”
Don’t: “The team which launched three campaigns saw results.”
9. Join full sentences correctly.
Do: “The test ran successfully, and the results were positive.”
Don’t: “The test ran successfully, the results were positive.”
10. Use a colon to introduce a list.
Do: “The tool has three features: real-time analytics, email previews, and blocks.”
Don’t: “The tool includes: real-time analytics, email previews, and blocks.”
11. Use en dashes for ranges. An en dash (–) is a little longer than a hyphen (-).
Do: “Available August 1–15”
Don’t: “Available August 1-15”
Step 3: Try It Out in the Preview
Use the AI preview to test your settings. Knak AI will apply your tone and rules in real-time.
Prompt Examples
Polished & Consistent
"Use SmartBuilder and Campaign Analytics with exact spelling. Use Oxford commas and active voice. Refer to modules as "Design Blocks," not templates."
Simple & Direct
"Use plain language. Avoid "solutions," "unlock," and "powerful features." Focus on what users can do. Say "email builder" instead of "modular platform."
Technical & Authoritative
"Use precise language. Write for a technical audience. Avoid buzzwords. Be confident. Use terms like "API-first" and "real-time sync" correctly."
Tips for Defining Your Brand Voice
If you are unsure where to begin, try these approaches:
Review previous emails to identify consistent writing patterns.
Track common edits made during reviews.
Ask teammates whether content sounds like your brand.
Compare examples of on-brand and off-brand messaging.
Pull tone guidance from existing brand documents or presentations.
Keep Your Brand Voice Up to Date
Follow these best practices:
Start with five to ten simple rules.
Keep each prompt focused on one idea.
Save prompts that your team uses often.
Update your Brand Voice as your messaging evolves.
Ready to Set Up Brand Voice?
Clear tone settings and well-written prompts help Knak AI create content that sounds like your brand across every message.
Related Article: Create my Brand Voice in Knak.
Need more help? Contact support via live chat within Knak using the chat bubble in the bottom right corner or email support@knak.com.