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AI Agents: Getting Started

Use AI tools in Knak to streamline email creation with smart suggestions for subject lines, alt text, and content writing.

How to Enable Knak AI

Only Admins can enable AI tools.

  1. Go to AdminSettingsAI Features.

  2. Toggle Knak AI to on.

  3. Enable specific tools:

    • Brand Voice for AI Assistants

    • Alt-Text Suggestions for images in the Editor

    • Import HTML files and convert them to Knak emails

    • Generate email assets from the Studio

    • Generate text content in the Editor

    • Subject Lines and Preview Text Assistant for emails

Knak AI features settings in the administrator global settings section

AI Asset Generation Permissions

Knak AI must be enabled for your account before you can use AI features. Your role permissions also determine how you can generate email assets.

  • If your role limits you to approved themes or modules, those limits also apply to AI-generated emails.

  • Admins can optionally control which users can Create an Email using AI with an additional role permission.

Contact Knak Support or your Customer Success Manager to enable this additional permission for your account.

Create email using AI role permission.

Demo Video


AI Text Generation

Use AI to write, refine, or rewrite your content directly in Knak’s editor.

Key Features:

  • Shorten, expand, or rewrite content

  • Apply tone or voice changes

  • Provide custom instructions

Learn more about this feature in our AI Text Generation Help Document.

AI text generation button on a text box with choices to shorten, rewrite, or refine with prompt available to select

AI Brand Voice

Ensure all AI-generated content reflects your brand's personality and tone.

Set Up:

  1. Go to the Brand Settings page.

  2. Click Add a Brand Voice.

  3. Choose 4–7 attributes that define your brand.

  4. Set up to 50 Brand Voice Rules.

  5. Click Create Brand Voice.

  6. Click Preview Brand Voice to see a sample.

Learn more about this feature in our Brand Voice Help Document.

Brand Voice Rules setup screen.

Import HTML Emails With AI

Use Knak AI to convert an existing Hypertext Markup Language (HTML) email into an editable Knak email.

Import an HTML Email

  1. Open the campaign where you want to add your email.

  2. Click CreateCreate Email from HTML.

  3. Upload your .html file.

  4. Click Import HTML.

  5. Wait for the import to finish.

💡 Note: The import may not recreate your original email exactly. Some updates may be required after conversion.

Learn more about supported content, image handling, limitations, and the full import process in the HTML Import help document.

Upload area showing drag and drop HTML file option

Generate Emails With AI

Use Knak AI to generate a complete email from a prompt. Add campaign details, supporting content, images, or design preferences to guide the result.

Generate an Email

  1. Open the Studio and start an AI-generated email.

  2. Enter a prompt describing the email you want to create.

  3. Add supporting content or images as needed.

  4. Choose your design.

  5. Click Submit.

Knak AI generates an editable email based on your inputs. You’ll receive a notification when your email is ready.

💡 Tip: Include details about your campaign, audience, and key message in your prompt to give Knak AI more context.

Learn more about prompts, design options, modules, images, and other generation tools in the AI Email Generation: Getting Started help document.

AI Generation prompt input UI

AI Alt Text Suggestions

Add alt text to images quickly with AI suggestions.

  1. Open an image’s settings.

  2. Click Knak AI Suggestions.

  3. Choose a result, edit it, or write your own.

📝 Tip: Set your asset language before using AI to get suggestions in the correct language.

Alternate text AI suggestions button in image attributes menu

Subject Line & Preview Text AI Assistant

Use this when your email content is mostly complete.

How It Works:

  • Generates subject line and preview text based on your email

  • Customize tone, length, or audience

  • Mix and match suggestions

Knak AI Assistance for subject line and preview text

💡 You can also prompt the AI with intended content, even if the email is empty.

  • AI suggestion panel for subject line/preview text

  • AI response to manual content prompts

Empty subject line and preview text section with prompt "Ask Knak AI to create a subject line for you!"

Need more help? Contact support via live chat within Knak using the chat bubble in the bottom right corner or email support@knak.com.

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