Overview
URL parameters (often called query parameters) are pieces of information appended to a URL after a question mark (?). Use them to track clicks, attribute traffic, or trigger dynamic content.
Example:
Knak lets you add URL parameters at three levels:
To individual links
To all links in a single email
To all emails under a brand
Note: Knak automatically adds the question mark before your first parameter. Do not add it yourself. Adding your own question mark will duplicate it, which may cause tracking to fail.
Add URL Parameters to an Individual Email
Add URL parameters to all links in a single email or customize them per link.
Open the email you want to edit.
From the top navigation bar, click Actions Menu.
Select Link Review.
Apply Global URL Parameters
Use global parameters when you want the same tracking applied across all links in the email.
On the Link Review screen, locate the global URL parameter field.
Enter your URL parameters.
Example:
utm_source=newsletter&utm_campaign=spring_launchThese parameters will apply to every link in the email.
Click Save Links to save your changes.
Apply URL Parameters to Individual Links
Use custom parameters when different links require different tracking values.
On the Link Review screen, locate the link you want to edit.
Add custom URL parameters for that specific link.
Click Save Links to save your changes.
Exclude Links from Global URL Parameters
Note: This feature is currently in Beta testing. Please reach out to tiffany@knak.com if you would like to participate.
To prevent global URL parameters from applying to specific links:
Locate the link you want to exclude.
Enable Exclude Global Link Parameters.
Click Save Links to save your changes.
You can enable this setting from multiple locations:
The Link Review section
The Insert/Edit Link window in the inline editor
The Attributes panel in the right-side editor
Applying URL Parameters Across All Emails for a Brand
You’ll need a user role with permission to manage brands. Contact your account administrator if you need this access.
In the left navigation, go to Studio → Admin → Brands.
Find the brand you want to update. Click Edit next to it.
Scroll to the Email Options section.
Enter the URL parameters you want automatically appended to all links in all emails for that brand.
Using URL Parameters in Modules
You can apply preset URL parameters directly within a module. These parameters will be locked when the module is used in emails, ensuring consistent tracking.
To apply URL parameters in a module:
Open the Module Builder.
Select a button or image element inside the module.
In the right-hand settings panel, locate the Preset URL Tagging section.
Enter your desired URL parameters.
When a user uses that module in an email, those URL parameters will be “locked” (i.e. preserved) in the links.
Things to Know / Best Practices
Knak automatically adds the question mark before your first parameter. Do not add it yourself.
Separate parameters with an ampersand (&). Keep naming consistent across campaigns.
If URLs already have parameters (i.e. already contain
?), you may need to use&to append more.Locked-down module parameters ensure consistency and reduce errors.
Using brand-wide default parameters ensures all links have consistent tracking.
Confirm tracking works in your marketing automation platform (MAP) before sending.
Need more help? Contact support via live chat within Knak using the chat bubble in the bottom right corner or email support@knak.com