This feature is in beta testing! Please reach out to spencer@knak.com if you have any questions.
How to set up Dynamic Content
Step 1: Set Up Merge Tags for Dynamic Content
Create merge tags for any attribute you want to use for segmentation (e.g., Country, Industry).
Go to Admin > Integrations > Merge Tags.
Click Add Merge Tag.
Enter the attribute name using double curly brackets, like
{{Country}}.
Repeat for all attributes you plan to use.
Step 2: Build Dynamic Segments
Create personalized segments based on merge tag conditions.
Add Dynamic Content
Select a content block.
In the Attributes panel, click Add Dynamic Content.
Under Variants, click the ⚙️ cog icon to add a new segment.
(Optional) Toggle on Hide default variant to remove the fallback content.
Step 3: Define Segment Rules
In the pop-up, choose Marketing Cloud Account Engagement (Pardot) as your MAP.
Name your segment (e.g., “Country is Canada”).
Use merge tag variables to define your condition.
Click Save.
Note: All dynamic segments for any given element must use the same variable.
For example, if I apply the Lead City variable to a segment for my text block element, all of my subsequent dynamic segments for that text block element must also use Lead City.
Step 4: Add Content for Each Segment
Choose a segment (e.g., Default, Country = Canada).
Enter content specific to that segment in the content block.
Default:
Country is Canada:
Step 5: Preview Dynamic Segments
Use Preview Mode to see how content appears for different segments.
Open Preview.
Toggle between variants (e.g., Default, Country is Canada) to confirm display.
Default:
Country is Canada:
Manage User Permissions for Dynamic Content
Set user permissions for creating and managing dynamic content.
Go to Admin > Roles.
Select a role to edit.
Scroll to the Dynamic Content section.
Toggle permissions:
Create Dynamic Elements
Manage Global Segments
Manage Local Segments
🔍 Tip: Global segments can be reused across emails. Local segments are specific to one email.
FAQs
Can I use a Date field for my dynamic content?
No, Pardot does not allow using Date fields for dynamic content.
How do I preview my dynamic content once it's synced to Pardot?
To preview your email with dynamic content, follow these steps:
Open your template in Pardot and click "Edit email template"
Switch from the Editor tab to the Preview tab
Select a Prospect from the dropdown to preview how the email renders for that individual
Tip: Ensure you're testing with a prospect whose information aligns with your dynamic content segments
Demo Video:
You are now ready to use dynamic content. If you have any questions, reach out to support at support@knak.com or the chat bubble in the lower right corner.