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How to Set Up Braze Dynamic Content

Configure Braze to use Dynamic Content in Knak.

Before You Begin

Before configuring Dynamic Content, you must connect and configure your Braze integration in Knak.

Once the integration is connected, you can enable Dynamic Content and configure merge tags for audience personalization.


Demo Video


Enable Dynamic Content in the Braze Integration

  1. Open Admin.

  2. Click Integrations > Platforms.

  3. Click the Edit icon for your Braze integration.

  4. Enable Dynamic Content.

  5. Click Save Changes.


Configure Merge Tags

Dynamic Content uses merge tags to evaluate audience data and determine which content variation to display.

Access Merge Tag Settings

  1. Open Admin.

  2. Click Integrations > Platforms > Merge Tags.

  3. Create a new merge tag or edit an existing one.

  4. Enter a Display Name.

  5. Enter the Braze personalization tag.

  6. Click Save.

Example Braze Merge Tags

Attribute

Merge Tag

Country

{{${country}}}

City

{{${city}}}

First Name

{{${first_name}}}

Repeat these steps for each field you want to use in Dynamic Content conditions.

Find Braze Personalization Tags

Refer to Braze's supported personalization tag documentation to identify the attributes available in your Braze workspace.

Learn more about merge tag configuration:


Next Steps

Your Braze integration is now configured for Dynamic Content.

Once your integration is configured, the workflow for building Dynamic Content in Knak is the same across all supported integrations. Use the resources below to learn how to create audience segments, add Dynamic Content to emails, and manage Dynamic Content experiences in Knak.

Add Dynamic Content to Emails

Learn how to:

  • Add Dynamic Content to content blocks

  • Add Dynamic Content at the email level

  • Prioritize audience segments

  • Preview Dynamic Content in Knak

  • Remove Dynamic Content from content blocks

Global and Local Segments

Learn how to:

  • Understand the differences between Global and Local Segments

  • Create Global Segments and Local Segments

  • Define segment rules and conditions

  • Review segmentation examples and use cases

Preview Dynamic Content in Braze

After syncing your email to Braze, preview the message using test user data.

Verify that:

  • The correct Dynamic Content variation displays.

  • Merge tags populate correctly.

  • Default content displays as expected.

Tip: Test using users that match different Dynamic Content segment conditions.


Need more help? Contact support via live chat using the chat bubble in the bottom right corner or email support@knak.com.

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