This feature is in beta testing! Please reach out to spencer@knak.com if you have any questions.
Set Up Merge Tags for Dynamic Content
Create merge tags for any attributes you want to use for segmentation.
Go to Admin > Integrations > Merge Tags.
Add merge tags for each attribute.
Example: To segment by country, add {{${country}}}
Repeat for all attributes you plan to use.
Build Dynamic Segments
Create personalized content using dynamic segments.
Add Dynamic Content
Click the Add Dynamic Content button in the content block's attributes.
Click the cog icon under the “Variants” section to add a segment.
(Optional) Toggle on Hide default variant if needed.
Define Segment Rules
Name your segment.
Choose to match any or all of the conditions.
Set your conditions using merge tag variables.
Click Save.
Add Content for Each Segment
Choose a segment (e.g., Default, Country = Canada).
Enter the content specific to that segment.
Default segment content
"Country is Canada" segment content
Preview Dynamic Segments
Use preview mode to see how the email looks for each segment.
Toggle between segments like Default and Country = Canada.
Default:
Country is Canada:
Manage User Permissions for Dynamic Content
Control access by role in Admin > Roles.
Choose the role you'd like to modify and scroll to the Dynamic Content section. From here, you can choose to give your users permission to 'Create Dynamic Elements,' 'Manage Global Segments,' and 'Manage Local Segments.'
Note: Global segments can be reused across emails. Local segments are for one-time use.
Demo Video:
You are now ready to use dynamic content. If you have any questions, reach out to support at support@knak.com or the chat bubble in the lower right corner.