Before You Begin
Before configuring Dynamic Content, you must connect and configure your Salesforce Marketing Cloud integration in Knak.
Once the integration is connected, you can enable Dynamic Content and configure merge tags for audience personalization.
Demo Video
Enable Dynamic Content in the Salesforce Marketing Cloud Integration
Open Admin.
Click Integrations > Platforms.
Click the Edit icon for your Salesforce Marketing Cloud integration.
Enable Dynamic Content.
Click Save.
Configure Merge Tags
Dynamic Content uses merge tags to evaluate audience data and determine which content variation to display.
Access Merge Tag Settings
Open Admin.
Click Integrations > Platforms > Merge Tags.
Create a new merge tag or edit an existing one.
Enter a Display Name.
Enter the Salesforce Marketing Cloud personalization string.
Click Save.
Example Salesforce Marketing Cloud Merge Tags
Attribute | Merge Tag |
Country |
|
City |
|
Industry |
|
Repeat these steps for each field you want to use in Dynamic Content conditions.
Learn more about merge tag configuration:
Next Steps
Your Salesforce Marketing Cloud integration is now configured for Dynamic Content.
Once your integration is configured, the workflow for building Dynamic Content in Knak is the same across all supported integrations. Use the resources below to learn how to create audience segments, add Dynamic Content to emails, and manage Dynamic Content experiences in Knak.
Add Dynamic Content to Emails
Learn how to:
Add Dynamic Content to content blocks
Add Dynamic Content at the email level
Prioritize audience segments
Preview Dynamic Content in Knak
Remove Dynamic Content from content blocks
Global and Local Segments
Learn how to:
Understand the differences between Global and Local Segments
Create Global Segments and Local Segments
Define segment rules and conditions
Review segmentation examples and use cases
Section-Level Dynamic Content
Salesforce Marketing Cloud supports Section-Level Dynamic Content. Use this feature to show or hide entire email sections for specific audiences.
Learn how to:
Apply Dynamic Content to email sections
Manage audience-specific section variations
Understand how Section-Level Dynamic Content interacts with existing Dynamic Content rules
Need more help? Contact support via live chat using the chat bubble in the bottom right corner or email support@knak.com.



