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How to Set Up Salesforce Marketing Cloud Dynamic Content

Learn how to enable, create, and manage dynamic content in Knak using Salesforce Marketing Cloud.

Before You Begin

Before configuring Dynamic Content, you must connect and configure your Salesforce Marketing Cloud integration in Knak.

Once the integration is connected, you can enable Dynamic Content and configure merge tags for audience personalization.


Demo Video


Enable Dynamic Content in the Salesforce Marketing Cloud Integration

  1. Open Admin.

  2. Click Integrations > Platforms.

  3. Click the Edit icon for your Salesforce Marketing Cloud integration.

    Edit icon for connected Marketing Cloud Integration.
  4. Enable Dynamic Content.

    Dynamic Content setting within the Salesforce Marketing Cloud integration.
  5. Click Save.


Configure Merge Tags

Dynamic Content uses merge tags to evaluate audience data and determine which content variation to display.

Access Merge Tag Settings

  1. Open Admin.

  2. Click Integrations > Platforms > Merge Tags.

  3. Create a new merge tag or edit an existing one.

  4. Enter a Display Name.

  5. Enter the Salesforce Marketing Cloud personalization string.

  6. Click Save.

Example Salesforce Marketing Cloud Merge Tags

Attribute

Merge Tag

Country

%%country%%

City

%%city%%

Industry

%%industry%%

Repeat these steps for each field you want to use in Dynamic Content conditions.

Learn more about merge tag configuration:

Merge tag configuration screen.

Next Steps

Your Salesforce Marketing Cloud integration is now configured for Dynamic Content.

Once your integration is configured, the workflow for building Dynamic Content in Knak is the same across all supported integrations. Use the resources below to learn how to create audience segments, add Dynamic Content to emails, and manage Dynamic Content experiences in Knak.

Add Dynamic Content to Emails

Learn how to:

  • Add Dynamic Content to content blocks

  • Add Dynamic Content at the email level

  • Prioritize audience segments

  • Preview Dynamic Content in Knak

  • Remove Dynamic Content from content blocks

Global and Local Segments

Learn how to:

  • Understand the differences between Global and Local Segments

  • Create Global Segments and Local Segments

  • Define segment rules and conditions

  • Review segmentation examples and use cases

Section-Level Dynamic Content

Salesforce Marketing Cloud supports Section-Level Dynamic Content. Use this feature to show or hide entire email sections for specific audiences.

Learn how to:

  • Apply Dynamic Content to email sections

  • Manage audience-specific section variations

  • Understand how Section-Level Dynamic Content interacts with existing Dynamic Content rules


Need more help? Contact support via live chat using the chat bubble in the bottom right corner or email support@knak.com.

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