Knak

Before configuring Dynamic Content, you must connect and configure your Adobe Campaign integration in Knak.

Select the setup guide that matches your Adobe Campaign version:

➡️ <a href="https://help.knak.io/en/articles/5215222-adobe-campaign-classic-v7-integration">Adobe Campaign Classic v7 Integration</a>

➡️ <a href="https://help.knak.io/en/articles/10263146-adobe-campaign-v8-integration">Adobe Campaign v8 Integration</a>

- ➡️ <a href="https://help.knak.io/en/articles/5215222-adobe-campaign-classic-v7-integration">Adobe Campaign Classic v7 Integration</a>
- ➡️ <a href="https://help.knak.io/en/articles/10263146-adobe-campaign-v8-integration">Adobe Campaign v8 Integration</a>

Once the integration is connected, you can enable Dynamic Content and configure merge tags for audience personalization.

___________________________________________________________

Enable Dynamic Content in the Adobe Campaign Classic Integration

Click Integrations &gt; Platforms.

Select your Adobe Campaign Classic integration.

Adobe Campaign connected integration highlighting the edit icon.

Adobe Campaign integration settings modal

1. Open Admin.
2. Click Integrations &gt; Platforms.
3. Select your Adobe Campaign Classic integration.
4. Click the Edit icon.
 Adobe Campaign connected integration highlighting the edit icon.
5. Enable Dynamic Content.
 Adobe Campaign integration settings modal
6. Click Save.

Dynamic Content uses merge tags to evaluate audience data and determine which content variation to display.

Click Integrations &gt; Platforms &gt; Merge Tags.

Create a new merge tag or edit an existing one.

Enter the Adobe Campaign Classic merge tag value.

1. Open Admin.
2. Click Integrations &gt; Platforms &gt; Merge Tags.
3. Create a new merge tag or edit an existing one.
4. Enter a Display Name.
5. Enter the Adobe Campaign Classic merge tag value.
6. Click Save.

Repeat these steps for each field you want to use in Dynamic Content conditions.

Learn more about merge tag configuration:

➡️ <a href="https://help.knak.io/en/articles/6545418-no-code-and-multi-map-merge-tags">No-Code and Multi-Map Merge Tags</a>

Your Adobe Campaign Classic integration is now configured for Dynamic Content.

Once your integration is configured, the workflow for building Dynamic Content in Knak is the same across all supported integrations. Use the resources below to learn how to create audience segments, add Dynamic Content to emails, and manage Dynamic Content experiences in Knak.

Remove Dynamic Content from content blocks

- Add Dynamic Content to content blocks
- Add Dynamic Content at the email level
- Prioritize audience segments
- Preview Dynamic Content in Knak
- Remove Dynamic Content from content blocks

➡️ <a href="https://help.knak.io/en/articles/8069784-add-dynamic-content-to-emails">Add Dynamic Content to Emails</a>

Understand the differences between Global and Local Segments

Create Global Segments and Local Segments

Review segmentation examples and use cases

- Understand the differences between Global and Local Segments
- Create Global Segments and Local Segments
- Define segment rules and conditions
- Review segmentation examples and use cases

➡️ <a href="https://help.knak.io/en/articles/8538653-dynamic-content-global-and-local-segments">Dynamic Content | Global and Local Segments</a>

Preview Dynamic Content in Adobe Campaign Classic

After syncing your email to Adobe Campaign Classic, preview the email using recipient data.

The correct Dynamic Content variation displays.

- The correct Dynamic Content variation displays.
- Merge tags populate correctly.
- Default content displays as expected.

Tip: Test using recipients that match different Dynamic Content segment conditions.

Need more help? Contact support via live chat using the chat bubble in the bottom right corner or email <a href="mailto:support@knak.com" rel="nofollow noopener noreferrer" target="_blank">support@knak.com</a>.

Use Adobe Campaign Classic Dynamic Content in Knak to personalize email content based on recipient attributes and segments. This guide walks you through how to enable dynamic content, create segments, and manage permissions.

How to Set Up Adobe Campaign Classic Dynamic Content

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Attribute	Merge Tag
Country	`<%= recipient.country %>`
City	`<%= recipient.city %>`
First Name	`<%= recipient.firstName %>`

How to Set Up Adobe Campaign Classic Dynamic Content

Before You Begin

Enable Dynamic Content in the Adobe Campaign Classic Integration

Configure Merge Tags

Access Merge Tag Settings

Example Merge Tags

Next Steps

Add Dynamic Content to Emails

Global and Local Segments

Preview Dynamic Content in Adobe Campaign Classic