Enable Dynamic Content in Iterable
Go to Admin > Integrations > Platforms.
Locate your connected Iterable integration.
Click the Edit icon.
Check the box to Enable Dynamic Content.
Set Up Merge Tags for Segmentation
Go to Admin > Integrations > Merge Tags.
Learn more about our Multi MAP Merge Tags here.
Add merge tags for each attribute you want to target.
Example: Use
{{Country}}to segment by country.
Repeat this step for every merge tag needed for your segments.
Build Dynamic Segments
Create content rules that show different content based on merge tag values.
Add Dynamic Content
Click the Add Dynamic Content button in any content block’s attributes.
Click the cog icon under the Variants section to define a new segment.
(Optional) Enable Hide default variant if needed.
Define Segment Rules
Name your segment.
Choose to match any or all conditions.
Add conditions using merge tag variables.
Click Save.
Add Content for Each Segment
Select the segment (e.g., Default, Country = Canada).
Enter content specific to that segment.
Default:
Country is Canada:
Preview Dynamic Segments
Use preview mode to check your content variations:
Toggle between segments such as Default and Country = Canada.
Default:
Country is Canada:
Manage User Permissions for Dynamic Content
Go to Admin > Roles.
Select a role and scroll to the Dynamic Content section.
Choose permission levels:
Manage dynamic content variants
Manage global segments
Manage local segments
🔍 Tip: Use Global segments across emails. Use Local segments for single use.
Demo Video:
You are now ready to use dynamic content. If you have any questions, reach out to support at support@knak.com or the chat bubble in the lower right corner.