Enable Dynamic Content in Iterable
Go to Admin > Integrations > Platforms.
Locate your connected Iterable integration.
Click the Edit icon.
Check the box to Enable Dynamic Content.
Set Up Merge Tags for Segmentation
Go to Admin > Integrations > Merge Tags.
Learn more about our Multi MAP Merge Tags here.
Add merge tags for each attribute you want to target.
Example: Use
{{Country}}to segment by country.
Repeat this step for every merge tag needed for your segments.
Use Dynamic Content in an Email
Dynamic Content can be applied to individual elements such as text, images, or buttons.
Add Dynamic Content to an Element
Select the element in the email editor.
Click the purple Dynamic Content icon.
Choose a segment to control the content variation.
Select or Create a Segment
Click the Settings (cog) icon.
Create a local segment or select an existing global segment.
Review Segment Details (Recommended Tip)
Before selecting a segment, hover over it to open the segment flyout menu.
The flyout provides key details, including:
The Marketing Automation Platform (MAP)
Whether the segment is Global or Local
The condition logic used to build the segment
Reviewing this information helps ensure the segment belongs to the correct MAP—especially useful if your workspace includes multiple marketing automation platforms. It also allows you to view the segment’s conditions, making it easier to determine which segmentation is most appropriate to use in your emails.
Define Segment Rules
Name your segment.
Choose to match any or all conditions.
Add conditions using merge tag variables.
Click Save.
Add Content for Each Segment
Select the segment (e.g., Default, Country = Canada).
Enter content specific to that segment.
Default:
Country is Canada:
Preview Dynamic Segments
Use preview mode to check your content variations:
Toggle between segments such as Default and Country = Canada.
Default:
Country is Canada:
Manage User Permissions for Dynamic Content
Go to Admin > Roles.
Select a role and scroll to the Dynamic Content section.
Choose permission levels:
Manage dynamic content variants
Manage global segments
Manage local segments
🔍 Tip: Use Global segments across emails. Use Local segments for single use.
Demo Video:
You are now ready to use dynamic content. If you have any questions, reach out to support at support@knak.com or the chat bubble in the lower right corner.