Why Personalization Matters
Personalized emails consistently outperform generic ones. Marketers often see up to double the open rates and meaningful increases in conversions and revenue when content is tailored to customer interests or behavior.
Relevance drives attention. If your message aligns with the recipient’s world, they are more likely to notice and engage. For example, a snowboard image catches the eye of a snowboarder more than a skiing image. The same logic applies across your customer segments.
Personalization Beyond Images
Dynamic content helps you customize more than visuals. You can tailor offers, messaging, and product suggestions to fit each audience’s needs.
Examples
Show premium offers to high-value buyers
Offer lower-cost alternatives to budget-minded audiences
Suggest upgrades relevant to returning customers
If a guest books a standard room, an offer for a suite is relevant. An offer for a penthouse is not. Dynamic content keeps your message focused and realistic.
The Payoff
Every recipient gets the version of your message that fits them best. This means:
Higher engagement
More conversions
Stronger customer relationships
No space is wasted on irrelevant content. Every element earns its place.
How Knak Makes It Easy
Knak empowers marketers to launch personalized content without needing developers or marketing operations support.
You can:
Build multiple content variations from a single block
Set display rules using your Marketing Automation Platform (MAP) data
This makes dynamic content something you can deploy consistently.
Best Practices for Dynamic Content
Start simple Begin with easy wins like swapping images or headlines. Build up to more complex logic.
Segment intentionally Use reliable segments and avoid over-complicating. Simple rules are easier to maintain and less error-prone.
Test and learn Run A/B tests to see what performs best. Use the results to improve future campaigns.
Keep it relevant Only show content that reflects the recipient’s needs, behaviors, or stage in the customer journey. Remove anything that doesn’t add value.
Need more help? Contact support via live chat using the chat bubble in the bottom right corner or email support@knak.com.