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AI Email Generation: Prompt Examples

This prompt library provides categorized examples and guidance for generating emails using Knak AI.

Updated today


How to use this prompt library

These starting points help you leverage existing content, themes, and goals to give the AI context and get better, more relevant results. Inside, you'll find categorized prompts for common use cases, such as starting from existing content, localizing an email, and creating invitations for events or product updates


Start with what you have.

Most people aren't starting from a blank page. They already have content, a theme, a layout idea, or a reference to work from.

Use these prompts as a starting point, then add more context like URLs, attached docs, themes, images, or existing emails to get better results.


Start with content

Create an email from existing content

Use this when you already have copy in a doc, PDF, webpage, or brief and want Knak AI to shape it into an email.

Prompt: Create an email using the attached content or referenced URL. Pull out the main message, organize it into a clear email structure, and keep the copy concise and easy to skim. Apply the selected theme.

Example: Create an email using the content from this product page [link] and organize it into a launch email using the selected theme.

Build an email around a specific layout

Use this when the layout matters more than the content. You know the structure you want and need the copy shaped to fit it.

Prompt: Create an email using the attached content and apply the selected theme. Use the theme as the layout guide, and make the content fit naturally within the design.

Example: Create an email using the attached webinar copy and apply the theme. Keep the layout clean and easy to scan.


Adapt what you already have

Translate or localize an email

Common for teams working from a master template across regions.

Prompt: Create a localized version of this email in [target language or region] using the attached content and selected theme. Preserve the layout and message, translate the copy naturally, and localize links, tone, and regional details where needed.

Example: Create a localized version of this email in German using the attached content and selected master theme. Update links to the .de domain where needed.

Recreate or match a design

Use this when you want to rebuild an existing email or match a reference.

Prompt: Recreate this email using the selected theme and attached design reference. Match the structure and visual hierarchy as closely as possible while making it work cleanly within the theme.

Example: Recreate this email using the selected newsletter theme and attached screenshot as a reference. Match the layout and section order.

Improve an existing email

Use this when you already have an email but want to strengthen it.

Prompt: Improve this email using the attached copy or existing asset as the starting point. Make it easier to scan, reduce clutter, strengthen the CTA, and keep the overall message intact.

Example: Improve this email by shortening the copy, tightening the CTA, and making the layout easier to scan.


Create for a specific goal

Create an event or webinar email

Use this for invitations, reminders, and follow-ups.

Prompt: Create an event email using the attached brief, landing page, or reference URL. Use the provided inspiration image or existing email to guide the design and layout. Highlight what the event is, who it's for, and why it's worth attending. Include a clear CTA and apply the selected theme.

Example: Create a webinar invitation email using this event page. Highlight key takeaways, include the date and time, and apply the selected event theme.

Example: Create a post-webinar follow-up email thanking attendees, recapping key takeaways, and linking to the on-demand recording. Include a CTA to book a demo.

Create a product launch or feature update email

Use this for launches, announcements, and feature adoption.

Prompt: Create a product email using the attached brief, release notes, or webpage. Use the provided inspiration image or existing email to guide the design and layout. Focus on what changed, why it matters, and what the reader should do next. Apply the selected theme and keep the message clear and benefit-led.

Example: Create a product launch email using these release notes and the attached inspiration image. Focus on key benefits and include a clear CTA using the selected theme.

Example: Create a feature update email using the attached brief. Match the layout of the inspiration email I provided, highlight the top three benefits, and drive clicks to the "What's New" page.


How to get better results

The more context you give, the less editing you'll need later.

Strong inputs include:

  • A content doc, brief, or PDF

  • A reference URL

  • A prebuilt theme

  • An inspiration image or existing email

  • Your audience, goal, and tone

  • Your Brand Voice, Font Kit, and Colors to match your style


After your email is generated

Your email is fully editable and ready to sync to your marketing platform.

  • Continue editing manually, or ask Knak AI to rewrite sections, subject lines, or CTAs

  • Use the AI Review Agent to fine-tune tone

  • Preview in Dark Mode to confirm it looks great in every inbox

  • Sync directly to your marketing automation platform when you're ready


Need more help? Contact support via live chat using the chat bubble in the bottom right corner or email support@knak.com.

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