Overview
The Marketing Production in the Age of AI Report explores how enterprise marketing teams build, review, approve, and launch campaigns. While Artificial Intelligence (AI) has accelerated content creation, many teams still face the same production bottlenecks that slow campaign delivery.
Whether you're responsible for campaign execution, marketing operations, or team strategy, this report provides benchmarks and insights to help you evaluate your own marketing production process.
Who Is This Report For?
This report is designed for:
Marketing leaders
Marketing Operations professionals
Demand Generation teams
Campaign managers
Creative Operations teams
Anyone responsible for marketing production and campaign execution
Why Read the Marketing Production in the Age of AI Report?
Marketing teams have more performance data than ever before. Open rates, click-through rates, conversions, and pipeline are easy to measure.
Marketing production is different.
The work between strategy and launch often goes unmeasured, making it difficult to understand where time is lost or how processes compare to other organizations.
This report helps you move beyond assumptions with research-backed insights into how enterprise marketing teams produce campaigns today.
What You'll Learn
The Marketing Production in the Age of AI Report helps you benchmark your marketing production process against other enterprise marketing teams.
Marketing production is everything between the brief and the send—from building and reviewing to approving and shipping campaigns. While most teams measure campaign performance, few measure the work required to get campaigns out the door. This report replaces the guessing with data.
The report explores five key areas of marketing production.
AI Deployment vs. Impact
Discover how enterprise marketing teams are using Artificial Intelligence (AI) throughout the production process.
You'll learn:
Where AI is making the biggest impact on production timelines
Which parts of the workflow still rely on manual effort
How leading teams are using AI beyond content creation
Production Efficiency
Understand how your campaign production process compares to other organizations.
You'll learn:
How build-to-launch timelines compare across teams
Where production time is most often lost
What the fastest teams are doing differently
Workflow Maturity
Learn how production workflows influence campaign speed and team collaboration.
You'll learn:
How review and approval processes affect production
Where common workflow bottlenecks occur
How high-performing teams structure collaboration
Team Structure and Self-Service
See how enterprise marketing teams organize production work to scale efficiently.
You'll learn:
Who builds and reviews marketing assets
Where production bottlenecks commonly occur
How teams enable self-service without sacrificing quality
Channel Expansion and Production Load
Explore how organizations are managing increasing campaign volume across multiple channels.
You'll learn:
How teams are adapting to growing production demands
Where production infrastructure begins to slow delivery
What scalable production systems look like in practice
Frequently Asked Questions
What is marketing production?
Marketing production includes everything that happens between strategy and launch. This includes building assets, reviewing content, collecting approvals, and preparing campaigns for delivery.
Why does marketing production matter?
Production workflows directly affect how quickly campaigns reach your audience. Understanding where delays occur can help your team improve efficiency, reduce manual work, and launch campaigns faster.
Is the Marketing Production in the Age of AI Report free?
Yes. The State of Marketing Production Report is available as a free resource.
What can I expect to learn?
You'll gain benchmark data, industry trends, and practical insights into how enterprise marketing teams are approaching production in the age of AI.
Where can I access the report?
Visit Marketing Production in the Age of AI Report:
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