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How to Create and Use Custom Themes for your Brand

Customize your email and landing page designs in Knak with brand-specific themes. Themes save time, ensure consistency, and streamline asset creation.

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Creating a Theme

Use this process to turn a completed email or landing page into a reusable theme.

Steps to Create a Theme

  1. Open the finished email or landing page.

  2. Click the Actions Menu on the top right of the screen.

  3. Select Save as Theme.

  4. Adjust theme details:

    1. Theme name

    2. Tags

    3. Theme Description

    4. Assign brand restrictions

    5. Subject Line

    6. Preview Text

    New theme popup modal.
  5. Click Save as Theme.


Building an Asset From a Theme

Use your saved themes to build branded assets quickly.

Steps to Build From a Theme

  1. Go into a campaign.

  2. Click + Create in the top right corner.

  3. Choose Create Email From a Theme or Create Landing Page From a Theme.

  4. Under My Themes, choose the theme you want to use.

  5. Hover over the theme to:

    • Click View Details to preview usage and description.

    • Click Build to start editing.

    "My Themes" page when creating an asset from a theme.
  6. Customize the asset you created as needed.

Want ideas or examples? Check out the Inspiration Center for themes created by other companies.


Featured Themes

Highlight key themes so they appear in a special “Featured” section during asset creation.

How to Feature a Theme

  1. Go to Admin > Themes.

  2. Edit the theme you want to feature.

  3. Check the Feature Theme box.

  4. Add tracking metrics if needed.

    (You must have the right role permissions.)

    1. Feature metrics you can add include: Delivery Rate, Open Rate, Click Through Rate, and Unsubcribed Rate.

  5. Confirm the theme is featured by checking the Featured column.

    Themes list highlighting which themes are featured.

Where Featured Themes Appear

From the studio side, featured themes will appear in a dedicated Featured section when creating an email or landing page from a theme.

Feature themes tab.

Need more help? Contact support via live chat within Knak using the chat bubble in the bottom right corner or email support@knak.com

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