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Brand Fonts

Control which fonts are available for your brands by creating and managing font kits. Font kits help keep your branding consistent across every asset.

What Are Font Kits?

A font kit is a collection of fonts that you assign to one or more brands.

When you assign a font kit to a brand, only the fonts in that kit are available when creating or editing assets for that brand. This helps maintain consistent typography across your content.

Important: You are responsible for ensuring you have the appropriate licenses for any fonts uploaded to your account. Ensure you agree to comply with the font’s license agreement before uploading.


Before You Begin

  • Ensure you have administrative permissions to manage fonts.

  • If you do not have the required permissions, contact your workspace or organization administrator.

  • Upload any custom fonts before creating a font kit. See Creating Fonts in Knak for instructions.

  • To upload custom fonts, ensure your font files are unzipped and in a supported format (e.g., OTF, TTF, WOFF). Navigate to Admin → Fonts → Add New Font → Upload in Knak to upload your font files. Alternatively, you can share the font link and licensing details with Knak Support via a ticket, and they will upload the font to your account.


Assigning Fonts to Brands

Once a font is uploaded, follow these steps to assign it to a brand. Ensure you have administrative permissions to manage fonts. If you lack permissions, contact your workspace or organization Administrator for assistance.

  1. Go to Admin > Brands > Fonts.

    Admin section showing the Brands page
  2. Click Create Font Kit.

    Fonts tab with Create Font Kit button highlighted
  3. Adjust the font kit.

    1. Enter a name for your font kit.

    2. Click the + icon. The font selection screen opens.

     Font kit editor with kit name field and + button
  4. Select fonts by checking the boxes.

    1. To add a font that is not in the list, click + Create Font. Follow the steps in Creating Fonts in Knak.

    2. Check the box next to your new font.

    3. Click Selected Fonts to review.

    4. Click Save to confirm.

  5. Optional: Use + Create Font to add a new font without leaving your font kit.

    he font selection screen with the + Create Font button highlighted.
  6. Define styles for: Header, Subhead, and Body.

    • Choose font, size, formatting, and color for each.

    • Click Save.

    Style editor for Header, Subhead, and Body including font, size, formatting, and color settings
  7. Assign the font kit to specific brands.

    Font kit settings with brand assignment panel showing available brands
  8. You can also select font kits from your brand settings page.

    1. Select your brand’s default font, which assets will inherit when they are created.

    2. Updating the brand’s default font will automatically update the inherited font for all newly created assets in that brand.

    Brand settings showing font kits to select and default font selection.

Using Font Kits in Your Assets

Fonts added to a brand do not automatically update existing assets. You must apply the font manually.

To update an existing asset:

  1. Open the asset.

  2. Click the text block you want to update.

  3. Open the Text Style dropdown.

  4. Select Header, Subhead, or Body that uses the new font.

The selected text updates immediately.

Text Style dropdown in an email editor showing Header, Subhead, and Body options

Removing Fonts from Font Kits

To remove a font:

  1. Go to the font kit

  2. Click an existing font option or +

  3. Uncheck fonts you no longer want

  4. Click Save

Video Demonstration on how to remove fonts:


Need more help? Contact support via live chat within Knak using the chat bubble in the bottom right corner or email support@knak.com.

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