What Are Fragments?
Fragments are content blocks built for Veeva CRM email assets. You do not place them in the email for good. Instead, the sales representative (rep) picks them right before sending. It works like attaching a document. The fragment content shows up inside the email body.
To make a fragment available in Veeva CRM, include it in the asset when you build the email in Knak.
How It Works
Fragments move from Knak to Veeva CRM in six stages. You do stages 1 to 4 in Knak. Stages 5 and 6 happen in Veeva CRM.
Stage | Where | What happens |
1. Create a fragment group | Knak | Drag the Fragment block into the email. |
2. Add modules | Knak | Place content modules inside the fragment group. |
3. Modules become options | Knak | Each module becomes one fragment option the rep can pick. |
4. Download the Veeva CRM Zip | Knak | Click Actions Menu > Download > Veeva CRM Zip. The fragments are included in the file. |
5. Publish and call fragments | Veeva CRM | Publish the email. The insert token pulls in the fragments. |
6. Rep selects and sends | Veeva CRM | The rep picks one or more fragments. Then the rep sends the email. |
⚠️ Important: Fragment groups do not sync to Veeva Vault on their own. You must export them by hand with the Veeva CRM Zip.
Create a Fragment Group
Create a new asset in Knak.
Drag the Fragment block into the email.
Drag one or more modules into the fragment block. Each module is one fragment option.
Fragment Groups and Veeva Vault Syncs
Knak handles fragment groups differently for each sync type.
| Submission sync | CRM sync |
Used for | Medical, legal, and regulatory review in Veeva Vault | Veeva Vault Approved Emails sent through Veeva CRM |
Output format | Portable Document Format (PDF), with desktop and mobile renders | HyperText Markup Language (HTML) |
What happens to the fragment group | It becomes a static image | It becomes an insert token |
Can the rep pick fragments? | No | Yes |
The Insert Token
During a CRM sync, Knak replaces the fragment group with an insert token. A token is a short piece of code. Veeva CRM reads it and shows the rep the fragment options.
{{insertEmailFragments[<minimum_modules>,<maximum_modules>]}}The two numbers set how many fragments the rep can pick.
The first number is the minimum.
The second number is the maximum.
For example, this token lets the rep pick from 1 to 4 fragments:
{{insertEmailFragments[1,4]}}Important CRM Sync Notes
Fragment groups do not sync to Veeva Vault automatically.
Export them by hand with the Veeva CRM Zip.
You cannot download fragment modules on their own.
Export Fragment Groups
Open the asset that contains the fragment groups.
Click the Actions Menu.
Hover over Download.
Select Veeva CRM Zip.
Fragments are included in the asset zip file.
Need more help? Contact support via live chat using the chat bubble in the bottom right corner or email support@knak.com.