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Dynamic Content: Marketo
Dynamic Content: Marketo

Advanced personalization of emails

Felix Higgs avatar
Written by Felix Higgs
Updated over a week ago

** For Enterprise customers who use Marketo **

To ensure Marketo permissions are set up correctly or if your segments aren't showing up in Knak, check out this article first: How to Set Up Marketo Dynamic Content.

Effortlessly create assets that utilize data and deliver personalized and engaging experiences. You won't need to add velocity script or any code in Marketo after it has been synced.

Images, texts, and links can have dynamic content applied based on the segmentation in Marketo.

To add dynamic content to a content block, click on the 'Add Dynamic Content' button in the content attributes:

If you changed it to dynamic content by mistake, you can click on 'Remove All' to remove the dynamic content.

To add or create a segment, click on the cog under the variants heading. You can also hide the content by default by checking the box next to 'Hide content by default'.

After clicking on the cog, you can set your segment name and set a condition to match any or all of the conditions in the segment based on selected variables.

As shown in the images below, you can enter the condition and select from various options. You can select many variables for each condition.

After setting up your segment, click 'Save' and you will now be able to use that particular segment for the chosen content.

To set the content for the particular section that has dynamic content, select the variant (default or a created section) and change the content for the selected segment.

The images below show the different content used for the Default and Cities segments.



When previewing the email, you can toggle on the segments to see what it would look like to a recipient who matched the criteria.



Permissions for Users

As an Admin, you can control how your users engage with dynamic content. There are two permissions you can set for your users. These can be found in the Admin section under Roles.

Choose the role you'd like to modify and scroll to the Dynamic Content section. From here you can choose to give your users permission to 'Create Dynamic Elements' and 'Manage Segments'.

'Create Dynamic Elements' gives your users the ability to create the segments from scratch. 'Manage Segments' gives your users the ability to modify segments as needed but will not allow them to create new dynamic segments.

Points of Consideration

Sync Location and Email Sending

When syncing an email into Marketo, script tokens are automatically generated which contain the email’s dynamic content. The tokens are synced to the nearest ancestor program. When sending emails using a Smart Campaign in Marketo, the Smart Campaign must be in the same program as the email. If not, the dynamic content will not render on email send.

Emails synced into an Email Program should always send correctly when sending through the Email Program.

Sharing Segmentations

When syncing to a different workspace from where the configuration was created, that workspace may not have access to the segmentations you may be using. If you want to sync to a specific workspace using a specific Marketo segmentation, ensure the segmentation is shared with that workspace.

Marketo’s 100KB token length limit

Marketo limits the combined length of velocity tokens in an email to 100KB. If an email synced to Marketo is going to surpass this limit, we will show a warning during the sync. Marketo will also render the error on preview. To reduce the length of velocity tokens there are a few things you can try.

  • Split up long text into dynamic and non-dynamic parts, limiting the amount of text in dynamic blocks

  • Remove the tokens from the plaintext version of the email

  • Reduce the amount of dynamic content used

You are now ready to use dynamic content. If you have any questions, reach out to support at or the chat bubble in the lower right corner.

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