Overview
Global segments allow you to:
Reuse predefined audience rules across emails
Maintain consistency across campaigns
Save time when building dynamic content
You can attach global segments to modules. You can also select them directly in the email builder.
Set Up Global Segments
Follow these steps to create a global segment:
Log in and open the Admin area
Open the Module Builder
Expand the Modules dropdown in the top navigation
Click Modules to open the Modules page
Choose a module
Use an existing module
Open a module that contains dynamic content
Create a new module
Click Create Module
Add dynamic content to your module
Select the element you want to make dynamic
Click the element in your module
Click the purple stacked icon to enable dynamic content
Click the purple gear icon to open segmentation settings
Create your segment conditions
Click Save
Confirm your segment
Open the segment dropdown
Look for the globe icon
This icon indicates a global segment
Note: Each dynamic module includes a default value.
This content displays when no segment conditions are met
Use this as a fallback experience for all users
Review Segment Details (Recommended Tip)
Before selecting a segment, review its details.
How to Review a Segment
Hover over a segment
Open the segment flyout menu
What You Can See
The flyout shows:
Marketing Automation Platform (MAP)
A MAP is the system used to manage and send marketing campaigns
Segment type
Global or Local
Condition logic
The rules used to define the audience
Why This Matters
Confirm the segment belongs to the correct MAP
Avoid using segments from the wrong platform
Compare segment rules before selecting
Choose the most accurate audience for your email
Edit a Global Segment
Open an email or module with dynamic content
Click the segment name in the variant
This opens the edit screen
Update the segment conditions
Click Save
Important Notes About Editing
Editing a global segment updates the original segment
Changes apply to all assets using that segment
Local segments only update the current asset
Remove a Global Segment From an Email
To remove a segment from an email without deleting it:
Locate the selected dynamic content segments
Click the trash icon beside the global segment
Look for the globe icon to confirm it is a global segment
The segment is removed from the email only
Delete a Global Segment
Open the segment from an email or module
Click Delete
Confirm the deletion in the dialog
Warning: Deleting Global Segments
Deleting a global segment removes it from your entire account
This action affects all assets using that segment
All linked content variants must be reassigned to a different segment
There is no asset-level deletion for global segments.
Global vs Local Segments
Segment Type | Edit Impact | Delete Impact |
Global Segment | Updates all assets | Deletes from entire system |
Local Segment | Updates current asset only | Deletes from current asset only |
Troubleshooting Segment Order
Segment order affects which content displays.
Best Practice
Add more specific segments first
Add broader segments after
Example
Segment Type | Conditions | Priority |
City Segment | City = Ottawa, State = Ontario, Country = Canada | First |
Country Segment | Country = Canada | Second |
Why Order Matters
Users match the first valid segment
More detailed conditions should take priority
This ensures the most relevant content displays
Need more help? Contact support via live chat using the chat bubble in the bottom right corner or email support@knak.com.