Overview
You may be tempted to clone existing assets to save time. This can create problems over time. Themes and modules give you more control. They help you keep content consistent and current.
This article explains why using themes is the better approach.
Cloning Makes Content Harder to Manage
Cloning creates copies of existing assets. These copies do not update automatically.
What happens when you clone:
You may use outdated modules
You must manually update each cloned asset
You lose access to the latest improvements
Why themes are better:
Start with the most up-to-date content
Use approved modules every time
Reduce manual updates
Cloning Copies Everything
Cloning does not just copy structure. It copies all details.
This includes:
Links
Alternate text (alt text)
Custom settings
Risk:
You may forget to update important details
Old links or incorrect text may remain
Using themes helps you:
Avoid hidden errors
Work from clean, controlled content
Themes Keep Your Brand Consistent
Themes give you better control over branding.
With themes, you can:
Apply brand rules across all emails
Control which modules are available
Remove outdated content easily
With cloned assets:
Old modules stay in circulation
You cannot easily enforce updates
Brand consistency may break
Key benefit:
Themes allow you to manage content at scale. You maintain a consistent look across all assets.
When to Use Themes vs Cloning
Use Case | Recommended Approach |
Create new emails | Use themes |
Maintain brand consistency | Use themes |
Reuse structure only | Use modules |
Duplicate exact one-off content | Cloning (limited use) |
Need more help? Contact support via live chat within Knak using the chat bubble in the bottom right corner or email support@knak.com