Overview
Enable Dynamic Content in Knak to create personalized email experiences powered by Adobe Journey Optimizer. This feature allows you to tailor messages using contact, segment, and custom data fields from AJO.
Enabling the Dynamic Content Feature
1. Enable Dynamic Content on the AJO integration
Go to the Admin view in Knak
Open the Integrations page
Find the Adobe Journey Optimizer (AJO) integration
Select the checkbox for Enable Dynamic Content
2. Add your Dynamic Content fields
Once enabled, you can add your Dynamic Content fields as Merge Tags
Supported Field Types
You can create dynamic rules using data from:
Contact Fields (e.g., first name, last name, email)
Segment Properties (e.g., audience membership, behaviour flags)
Custom Data Fields (e.g., custom attributes defined in AJO)
3. Use Dynamic Content in Emails
To add dynamic content to an element or section:
Click the purple icon to Add Dynamic Content.
Choose a Global Segment or create a Local Segment (requires permission).
Toggle between segments to edit content per audience.
Note: If section-level dynamic content is applied to a section that already contains dynamic elements, the existing dynamic content will be overridden.
To create a new segment:
Click the purple gear icon and select Create a new segment.
Name the segment.
Define rules:
Choose a condition variable.
Set a value (e.g., Country is "Canada").
Best Practices
Preview Often: Test different scenarios using preview mode.
Order Matters: Place more specific rules before general ones.
Organize Naming: Use consistent rule names for easy management.
Manage User Permissions for Dynamic Content
Control access by role in Admin > Roles.
Choose the role you'd like to modify and scroll to the Dynamic Content section. From here, you can choose to give your users permission to 'Manage dynamic content variants,' 'Manage global segments,' and 'Manage local segments'.
More details on the specific permissions can be found on our Dynamic Content overview article.
🔍 Tip: Global segments can be reused across emails. Local segments are for one-time use.
Previewing your Dynamic Content in Adobe Journey Optimizer
Once you've synced your email to AJO, you'll be able to find it in the Content templates section
Open the email and click Simulate content -> Simulate content variations
Demo Video:
Need more help? Contact Support via live chat within Knak using the chat bubble in the bottom right corner or email support@knak.com