Before You Start
Confirm which platform or email client you will use.
Confirm whether you need a visual export (PDF or PNG) or an HTML export.
If you need a download option added to your instance, contact support.
Where to Find Download Options
Open the asset you want to export.
Open the Actions menu and hover over Download.
Select the download option that matches your platform or output.
Platform-Specific HTML Downloads
Use these options when you will paste or upload HTML into a marketing automation platform. These downloads apply platform-specific formatting rules and merge tag handling.
Platform-Specific HTML
Download Option | Description / Notes |
Marketo | Standard Marketo HTML format. Dynamic content renders default variants only. |
New Marketo Editor | Optimized for Marketo’s newer email editor. |
Pardot, HubSpot, SFMC, Eloqua | Platform-specific HTML formatting for each tool. |
Adobe Campaign, Braze, Responsys, SAP Marketing Cloud, SendGrid, Acoustic | Email platform–specific HTML variants. |
Veeva CRM | Life sciences CRM–specific HTML format. |
Gen Studio | Optimized for Adobe Gen Studio. |
Custom Platforms | HTML tailored to custom platforms configured for your company. |
Tip: If dynamic content does not appear as expected in your platform, confirm how that platform handles variants.
Generic Downloads
Use these options when you want standard HTML output. Use Outlook-specific options when the email will be used in Outlook.
Download Option | Description / Notes |
Download HTML | Standard HTML output. |
Download HTML (with details) | Includes additional metadata and details. |
Download HTML for Outlook | Optimized for the Outlook email client. |
Download HTML for Outlook Attachment | Designed for use as an Outlook attachment. |
Visual and Document Downloads
Use these options when you need a file you can share or review visually.
PDF and PNG Options
Download Option | Description / Notes |
Download PDF | PDF version of the asset. |
Download PDF (mobile) | Mobile-optimized PDF. |
Download PDF without details | PDF without metadata. |
Download PNG | PNG image of the asset. |
Download PNG (mobile) | Mobile-optimized PNG image. |
Tip: Use mobile variants when the asset is designed for small screens.
Special Downloads
Use these options when you need a ZIP package or a specialized output for a specific workflow.
Download Option | Description / Notes |
Veeva CRM Zip | Packaged ZIP file for Veeva CRM. |
Dynamic Content Variations PDFs | PDF showing all dynamic content variants. |
Choose the Right Download Option
Use this quick guide to pick the right export.
You need to… | Use this category | Example options |
Use the asset in a marketing automation platform | Platform-Specific HTML | Marketo, Pardot, HubSpot, SFMC, Eloqua |
Export clean HTML for general use | Generic Downloads | Download HTML, Download HTML (with details) |
Support Outlook display | Generic Downloads | Download HTML for Outlook |
Share a visual proof | Visual and Document Downloads | Download PDF, Download PNG |
Package files for a platform workflow | Special Downloads | Veeva CRM Zip |
Need more help? Contact support via live chat using the chat bubble in the bottom right corner or email support@knak.com.