Overview
Roles control access and capabilities. Each role defines what you can view, edit, and manage.
Knak includes 8 default roles:
Administrator
Brand Manager
Collaborator
Email Creator
Integrator
Page Creator
Essential
Designer
You can also create custom roles to match your team’s needs. Learn more in the Role Permissions document.
Your account includes several pre-built roles. Each role has a defined set of permissions. These permissions control what actions you can take across the platform.
Use these roles to assign access quickly. Adjust roles if you need more control.
Administrator Role
Full access to all features and settings.
Key Capabilities
Manage company settings
Control users and roles
Configure integrations and API access
Manage all assets and workflows
Admin Permissions
Admin Permissions
Category | Permissions |
Administration | Configure SSO settings |
| Update Company Settings |
| View all company tickets in support |
Advanced Editor Settings | Allow Break Apart Modules |
| Allow forced approvals |
| Allow forced emails to draft |
| Bypass editor restrictions |
| Comment on assets |
| Control Emails Available in Chrome Extension |
| Moderate Comments |
| Select custom colors in editor |
Advanced Workflow | Change Status Of Email |
| Edit Locked Emails |
| Sync Unapproved Email |
API Integration | Allows API developers to read asset custom fieldsets |
| Can Manage API Tokens |
Approval Groups | Allow dynamic approvals |
| Allow editing approval groups on approval process |
| Create Approval Group |
| Delete Approval Group |
| Edit Approval Group |
Asset Folders | Create Asset Folders |
| Create Campaigns |
| Delete Asset Folders and Campaigns |
| Delete campaigns |
| Move and Update Asset Folders and campaigns |
| Move and update campaigns |
Brands | Create Brand |
| Delete Brand |
| Edit Brand |
| Manage color palettes |
| Manage font styles |
| Manage fonts |
Dynamic Content | Create Dynamic Elements |
| Manage Global Segments |
| Manage Local Segments |
Email Themes | Create Email Theme |
| Delete Email Theme |
| Update Email Theme |
Emails | Can generate email client previews |
| Can Send Reminders on any Email |
| Create email from HTML |
| Delete Email |
| Download Email |
| Download Unapproved Email |
| Edit Email Settings |
| Request Translations |
| Request Translations for Unapproved Email |
| Resync Email |
| Send emails for approval that are not optimized |
| Sync Email |
| Sync emails that are not optimized |
Images | Ability to read all folders, regardless of read permissions set |
| Update Folder Permissions |
Integrations | Allows the user to create, update, and delete merge tags. |
| Create Integration |
| Delete Integration |
| Edit Integration |
| Select blocks from Movable Ink |
| View integration request log |
| View merge tags |
Landing Pages | Delete Landing Page |
| Edit Landing Page Settings |
| Use Landing Pages |
Modules | Adjust Module Rules |
| Create Module |
| Create Module Category |
| Delete Module |
| Delete Module Category |
| Edit Module |
| Edit Module Category |
| Update modules in themes |
Program Scheduling | Schedule Programs |
Programs | Create Program Templates |
| Create Programs |
| Delete Program Templates |
| Update Program Templates |
| Update Programs |
Reporting | View Company CDN Usage Data |
Roles | Create Roles |
| Delete Roles |
| Edit Roles |
Users | Create Users |
| Delete Users |
| Edit Users |
| Manage User Login |
Email Creator
Create and manage emails.
Key Capabilities
Build emails using templates or themes
Edit content and settings
Manage campaigns within folders
Prepare emails for translation and review
Email Creator Permissions
Email Creator Permissions
Category | Permissions |
Advanced Editor Settings | Comment on assets |
Asset Folders | Create Campaigns |
| Delete campaigns |
| Move and update campaigns |
Emails | Clone Emails |
| Create Email |
| Create Email from the Inspiration Center |
| Create Email from Theme |
| Edit Email |
| Edit Email Settings |
| Request Translations |
| Request Translations for Unapproved Email |
Integrations | View merge tags |
Landing Pages | Use Landing Pages |
Programs | Create Programs |
| Update Programs |
Page Creator
Create and manage landing pages.
Key Capabilities
Build landing pages using templates or themes
Edit page content and settings
Manage campaigns within folders
Prepare pages for translation and review
Page Creator Permissions
Page Creator Permissions
Category | Permissions |
Advanced Editor Settings | Comment on assets |
Asset Folders | Create Campaigns |
| Delete campaigns |
| Move and update campaigns |
Emails | Edit Email Settings |
| Request Translations |
| Request Translations for Unapproved Email |
Landing Pages | Clone Landing Pages |
| Create Landing Page |
| Create Landing Page from the Inspiration Center |
| Create Landing Page from Theme |
| Edit Landing Page |
| Edit Landing Page Settings |
| Use Landing Pages |
Integrator
Manage integrations and syncing.
Key Capabilities
Sync emails with external platforms
Manage data connections and merge tags
Support program setup and scheduling
Troubleshoot integration issues
Integrator Permissions
Integrator Permissions
Category | Permissions |
Advanced Editor Settings | Comment on assets |
Emails | Download Email |
| Resync Email |
| Sync Email |
Integrations | View merge tags |
Landing Pages | Use Landing Pages |
Program Scheduling | Schedule Programs |
Programs | Create Programs |
| Update Programs |
Brand Manager
Manage brand styles and approvals.
Key Capabilities
Maintain brand consistency across assets
Manage colors, fonts, and styles
Review and approve emails
Support teams with brand guidelines
Brand Manager Permissions
Brand Manager Permissions
Category | Permissions |
Advanced Editor Settings | Comment on assets |
Brands | Edit Brand |
| Manage color palettes |
| Manage font styles |
Emails | Approve Email |
Integrations | View merge tags |
Landing Pages | Use Landing Pages |
Collaborator
Review and approve content.
Key Capabilities
Review emails and landing pages
Provide feedback through comments
Approve content for final use
Collaborate with creators and designers
Collaborator Permissions
Collaborator Permissions
Category | Permissions |
Advanced Editor Settings | Comment on assets |
Emails | Approve Email |
Integrations | View merge tags |
Landing Pages | Use Landing Pages |
Designer
Design emails in Figma using the Knak Figma Plugin. Sync the email to from Figma to Knak and send emails for review in Knak.
Key Capabilities
Design layouts in Figma
Sync designs into Knak
Review assets before approval
Designer Permissions
Designer Permissions
Category | Permissions |
Advanced Editor Settings | Comment on assets |
Emails | Send emails for review |
Figma Plugin | Sync assets using Figma plugin |
Integrations | Allow the user to view merge tags |
Landing Pages | Send landing pages for review |
| Use Landing Pages |
Essential
Make limited edits to content. This role cannot change layout or structure.
Key Capabilities
Edit text in the body of emails only
Cannot change modules, layout, or structure
Submit content for review
Essential
Essential
Category | Permissions |
Emails | Can edit text in emails |
| Send emails for review |
Integrations | Allow the user to view merge tags |
Landing Pages | Can edit text in landing pages |
| Send landing pages for review |
License Types
Each role may require a specific license type. License types control access levels and feature availability.
If you have questions about license types, review the License Types and What Each License Includes document.
If you need to add or upgrade licenses, contact your Customer Success Manager.
Need more help? Contact support via live chat using the chat bubble in the bottom right corner or email support@knak.com.