Why Email Formatting Changes When Forwarded
Responsive emails are designed with two layouts:
One for desktop screens
One for mobile devices
When you forward or reply to an email:
Email platforms like Gmail or Outlook strip out some of the original code.
This removed code includes the parts that switch between mobile and desktop layouts.
As a result, the email defaults to a single layout—either mobile or desktop.
What Determines the Default Layout?
Mobile-First emails default to the mobile layout when forwarded.
Desktop-First emails default to the desktop layout.
If your forwarded email appears in the mobile layout, that’s by design. It ensures your message stays readable on mobile devices, where most users check their email.
Special Case: Outlook Classic for Windows
Outlook Classic for Windows:
Always forwards the desktop version of the email.
Can introduce layout issues like large gaps between elements.
To improve forwarded email formatting in Outlook Classic:
Admins can enable the Optimize HTML for Outlook Forwarding option in Account Settings.
Note: This setting increases the overall file size of your emails.
Benefits of a Mobile-First Approach
Knak uses a Mobile-First strategy. This ensures that:
The default layout fits smaller screens well.
Users don’t have to zoom or scroll awkwardly.
Why It Matters
Some email apps (e.g., Gmail for Android with non-Gmail accounts) cannot switch layouts. They display only the default view.
If the default was desktop:
Mobile users would see tiny text and hard-to-tap links.
Forwarded emails would be unreadable on phones.
By using Mobile-First:
Mobile devices show the email properly—both originally and when forwarded.
Desktop devices display a clean, simple one-column layout when forwarded.
Better Alternatives to Forwarding Emails
Forwarding is easy but not ideal. Try these methods instead:
Use Knak’s Collaboration Tools
Collaboration and Approval tools: Set workflows, gather feedback, and comment directly on designs.
Share a Live Preview
Create a Share Link: Let others preview emails in both desktop and mobile views. You can disable the link at any time.
Send a Fresh Test Email
Send a test email: Email multiple recipients without forwarding directly from Knak.
Use our Email Testing Feature: Preview how the email will appear in multiple email clients all at once.
Export and Send Files
Export your email as a PNG, PDF, or HTML and send it for review.
Integrate With Project Management Tools
Connect Knak to platforms like Workfront, Asana, Wrike, or Monday.com.
Use “Forward to a Friend” Links
Use merge tags from your Marketing Automation Platform to create personalized links.
DIY Forward to a Friend
Create a mailto button that:
Launches a new email draft.
Pre-fills content with a shareable link.
Disable link tracking to ensure the button functions correctly.
Best Practices When Forwarding is Necessary
If you expect recipients to forward emails:
Use a simple, one-column layout.
Favor text links over buttons.
Avoid complex formatting that may break.
Need more help? Contact support via live chat using the chat bubble in the bottom right corner or email support@knak.com.