Overview
Use this glossary to learn key Knak terms. Each definition uses simple language. Each term links to related articles when helpful.
A
Asset
An asset is a Knak email or landing page created in the builder.
Design assets using modules, sections, and themes
Use assets to manage complete emails or pages
Store assets inside campaigns
B
Brand
A brand is the top-level container in Knak.
Define logos, colors, fonts, and themes
Set structure for all work
Control the environment for your team
Brand = the environment you build in
Hierarchy
Brand → Folder → Campaign → Email
C
Campaign
A campaign is where you build and manage marketing work.
Create and edit emails
Group assets for one initiative
Organize work tied to a goal
Campaign = where things are created
Example
“Spring Product Launch” → campaign
Contains all related emails
Campaign Templates
Campaign templates are pre-built designs for specific use cases.
Start from a complete email or landing page
Use templates for common campaign types
Save time when creating new assets
Examples
Webinar invitation
Product launch
Newsletter
D
Dynamic Content
Content that changes based on rules.
Show different content to different audiences
Use rules like location, persona, or behavior
Reduce the need for multiple emails
Learn more: Dynamic Content
E
Editor
The workspace where you build emails and pages.
Drag and drop sections
Edit text, images, and layout
Preview and adjust settings
Learn more: Login and Navigate the Email Builder
Export
The process of sending your design to another system.
Send to your Marketing Automation Platform (MAP)
Send to your Customer Relationship Management (CRM)
F
Folder
A folder organizes your content.
Group campaigns or other folders
Keep work easy to find
Do not build emails inside folders
Folder = where things are stored
Example
“2026 Campaigns” → folder
Contains multiple campaigns
M
Marketing Automation Platform (MAP)
A system that sends and tracks marketing messages.
Examples include Marketo and Eloqua
Connect Knak to send emails
View supported platforms: https://help.knak.io/en/collections/10058851-marketing-automation-platforms
Merge Tag
A placeholder for dynamic data.
Personalize email content
Pull data from your MAP or CRM
Use multi-map merge tags for field mapping
Learn more: Using Merge Tags
Module
Modules are pre-built layout blocks.
Reuse modules across campaigns
Insert modules into sections
They help you:
Build emails faster
Keep designs consistent
Reduce manual work
Module Variations
Module variations are different versions of the same module.
Swap variations without creating new modules
Offer multiple design options
Keep a consistent structure
Examples
Different layouts
Alternate color schemes
Content variations
N
Nested Section
A nested section is a section inside another section.
Build more complex layouts
Organize content in multiple levels
Apply different styles within one section
Example
One main section
Multiple nested sections inside it
Each with its own background and spacing
P
Padding
Padding controls the space around content.
Adjust space on top, right, bottom, and left
Apply padding to sections, modules, and elements
Use pixels or percentages
Padding helps you:
Control whitespace
Improve readability
Adjust layout spacing
S
Section
A layout container in the editor.
Hold modules and content
Control structure and spacing
Adjust columns and layout
T
Theme
A pre-built design style.
Apply styles across emails
Control fonts, colors, and spacing
Start designs faster
U
User Role Permissions
A set of permissions for a user.
Control access to features
Manage editing and publishing rights
Learn more: Role Permissions
V
Version History
A record of changes made to an asset.
View previous versions
Restore earlier work if needed
Need more help? Contact support via live chat using the chat bubble in the bottom right corner or email support@knak.com.