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Understanding Knak
Knak - Getting Started - Enterprise & Business
Knak - Getting Started - Enterprise & Business

How to get up and running quickly without skipping any important steps

Felix Higgs avatar
Written by Felix Higgs
Updated over a week ago

So you just joined Knak, awesome! We can't wait to help you create beautiful on brand emails.

Where to start.....

Help & Support

Live Chat - The fastest way to get help is via the chat icon in the bottom right corner of the screen. Our support team is standing by to answer your questions!

Help Center - a collection of articles and videos covering how to get started, best practices and 'how to' guides for all scenarios.

Phase 1 - How to set up the basics  

Most of the items you will need to initially set up your account can be found under the company settings menu in the 'Admin section'. To access this, click on the Studio in the top left and select 'Admin'.

Users - here you can invite your team members to join you in Knak. More details

Roles - each user can be assigned a role in Knak, roles will dictate what the user can do in Knak. You account will come with default roles, these can be edited and you can also create your own custom roles. More details 

Brands - define attributes like colours so you can easily add those to your emails. How to set up brands
Brands also act as a way to partition or segment your account. If you have multiple teams using Knak that don't need to see each others content, set up a brand for each team to keep things separate. How to use brands for segmentation

Themes - Your account comes with preloaded templates. This is where you can see all the themes. More details here.

Review Groups - This is where you can create review groups for your approving any assets. Only for Enterprise customers. More details here

Settings - In this section, you can change defaults for emails and landing pages as well as other settings. More details here

Image Library - Create a folder structure so each team or user has a place to store image assets. Do this early to avoid clutter in your image library. You can set restrictions on each folder so only certain people can view and edit folders. More details here.

Folders & Campaigns - Back in the studio area you can create folders for organization & campaigns to store your assets. More details here.

Phase 2 - Familiarize yourself with the Knak email editor 

The core of Knak is a powerful, yet easy to use editor that allows you to build any kind of email quickly and easily. Whether you're building a complete email or creating building blocks like modules or themes, the basic build process will be the same. Here are some resources to help you become a Knak building pro!

Phase 3 - Build out a content library

Now that you have the basics in place its time to start building out some content. Knak recommends taking a modular approach, it gives you maximum design flexibility while still allowing you to remain brand compliant at all times.

Once built, modules can be easily dragged into any email whenever you need them. Below are the recommended steps to build out a module library

Define module categories  - Set up the categories you will classify each module under. Header, Body & Footer are the recommended minimum categories. More details

Build your modules - Build out your most commonly used content as modules to be easily inserted into your emails.

Themes - in addition to modules, Knak allows you to build and save complete email designs called themes. If you build themes, we still recommend building modules first and creating your themes from modules. How to build a custom theme.

Phase 4 - Set up module and theme editing restrictions

Knak gives you a lot of power to set granular editing restrictions. That can help with adherence to brand guidelines and ensure emails are created only in predefined ways.
How to set up editing restrictions.

Phase 5 - Collaborate & review groups

Your account is up and running, you have a content library and team members are starting to build emails.
To ensure email creation is happening in the right way, consider implementing an approval process or using collaborative features.

Using collaborate your team members can leave granular feedback on emails. More details on collaborate here.

Using review groups you can create defined groups with multiple review stages to ensure no email gets synced or downloaded without proper authorization.
You can set up predefined approval groups or create a dynamic approval workflow on the fly.

Need more help? Contact support via live chat within Knak using the chat bubble in the bottom right corner or email

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