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Knak - Getting Started

Set up your Knak account and start building emails that stay on brand

Updated over a week ago

Help & Support

Use these tools to get answers quickly:

  • Live Chat: Click the chat icon in the bottom-right corner of your screen. You can chat with our support bot or talk directly to a support representative to assist you!

  • Help Center: Browse articles and videos that cover setup steps, best practices, and how-to guides.

Studio page with red box around ? icon to find the help center, and another red box around the chat bot icon.

Phase 1 – Set Up the Basics

Recommended for admins when first configuring their Knak Instance for the company settings.

Start in the Admin section. Click on Studio in the top-left corner, then select Admin.

Admin side of the platform with users tab open

Users

Invite your team members to Knak.
Add and delete users from your Knak Instance →

Roles

Assign roles to control what each user can do. Use default roles or create custom ones.
Learn about role permissions →

Brands

Define brand attributes like colors. Use brands to segment your account for different teams.
How to create brands →
Learn mode about our Brand Voice feature →

Themes

Access preloaded templates or create your own themes.
How to create and use custom themes →

Review Groups

Set up approval workflows using review groups.
Set Up Review Groups →

Settings

Customize email and landing page defaults, plus other account-wide settings.
Learn more about administrator settings →

Image Library

Organize images into folders. Limit access with folder permissions.
Configure the image library →

Folders & Campaigns

Create folders and campaigns to organize assets.
All about folders →


Phase 2 – Create an Asset

An asset is a Knak email or landing page created inside the Knak builder. You design assets visually using pre-built components. These components include modules, sections, and themes.

Before You Begin

Before creating your first asset, complete the Knak Academy course. This course explains the builder interface and core design concepts.

The course helps you learn how to:

  • Navigate the drag-and-drop builder

  • Use modules and sections

  • Apply themes for consistent styling

  • Build emails and landing pages faster

Build Your Asset

  1. Open the drag-and-drop builder.

  2. Add sections and modules to the canvas.

  3. Customize text, images, and layout.

  4. Save your work.

Email Create tab view

Helpful resources:


Phase 3 – Build a Content Library

Use a modular approach to make email creation faster and more consistent.

Module content library on the admin side of the platform

Build Your Modules

Create reusable blocks for commonly used content.

Create Themes

Build complete email designs using modules.
How to build a custom theme →


Phase 4 – Set Editing Restrictions

Use editing restrictions to enforce brand guidelines and control what users can change.
How to set up editing restrictions in modules →

Module builder with custom restrictions element lock enabled

Phase 5 – Collaborate & Review

Use Knak’s collaboration tools to improve team workflows and ensure approvals.

Collaborate & Approval

Leave feedback directly on email elements and Create structured approval processes before syncing or downloading assets.
Collaboration and Approvals →

Review Tab

Review tab with two stage approval process in progress

Collaborate tab

Collaborate tab with one comment added to a text box

Need more help? Contact support via live chat using the chat bubble in the bottom right corner or email support@knak.com.

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